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Iterable vs Ontraport Marketing Automation: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iterable vs. Ontraport Marketing Automation is based on a specific set of business needs and context. The comparison uses 9021 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iterable and Ontraport Marketing Automation

Iterable, Ontraport Marketing Automation, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Ontraport Marketing Automation focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Contact List Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iterable

Focus area

Iterable is better than Ontraport Marketing Automation for

Software Failure Risk

  • medium

logo Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than Iterable for

Software Failure Risk

  • medium

About

Cross-Channel Marketing Platform to Improve Customer Experiences

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

Age

2013

2006

Financials

SERIES E

PRIVATE

Business Need

Total Processes
(we found evidences for)

99

99

Total Goals
(we found evidences for)

17

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications


campaign analytics

campaign monitoring



training & onboarding


helpdesk management


segmentation and targeting



loyalty management

identify target customers

customise loyalty program

create engagement based loyalty


content publishing


personalized marketing


customer feedback management

measuring customer satisfaction

measuring net promoter score


competitive intelligence






products & pricelist management


generation of new leads


sales document management

proposal & quote management

contract management


rating and review management


lifetime value management



touchpoint management


lead qualification

lead qualification: technographic

lead qualification: behavioural


contact list management


channel management




community building




sales incentive management




geographic segmentation


promotion management



account management


business development


referral management


influencer marketing


social media management

social media analytics

engaging on social media


international marketing




conversion management




sales call management

meeting management



pipeline management



relationship management


knowledge management



membership management



payment management


conference call management




billing and invoice management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Establish thought leadership

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Improve consistency

  • Improve internal communications

  • Improve stakeholder relations

  • See 14 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • promotions

  • offline

  • Facebook

  • point of sale

  • chat

  • mass media

  • newsletter

  • video

  • on premises

  • LinkedIn

  • Instagram

  • mobile

  • Twitter

  • events

  • trade shows

  • coupons

  • review sites

  • games

  • display advertisement

  • See 23 more
  • e-mail

  • website

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • promotions

  • offline

  • Facebook

  • point of sale

  • chat

  • mass media

  • newsletter

  • video

  • on premises

  • LinkedIn

  • Instagram

  • mobile

  • Twitter

  • events

  • trade shows

  • coupons

  • review sites

  • games

  • display advertisement

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting