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Iterable vs PushOwl: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iterable vs. PushOwl is based on a specific set of business needs and context. The comparison uses 7138 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iterable and PushOwl

Iterable, PushOwl, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

PushOwl focuses on Engagement Management with Offline, Content Management, Communication Management with E-Mail, Channel Marketing, etc.

"I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation " - Anita Taylor

"PushOwl (and Shashank) has given me the best customer service in the startup days than I’ve gotten from any app to date. In 2017, I sent him a message to help me with something that wasn’t at all web push related. It was a bug we had in our system r...elated to Google Analytics. He said he had just hired a Google analyst...and they spent a day debugging my problem. " - Shahil Maharaj

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iterable

Focus area

Iterable is better than PushOwl for

Software Failure Risk

  • medium

logo PushOwl

Focus area

Software Failure Risk

  • low

About

Cross-Channel Marketing Platform to Improve Customer Experiences

PushOwl | Web Push Notifications for your Shopify Store

Age

2013

Financials

SERIES E

PRIVATE

Business Need

Total Processes
(we found evidences for)

99

49

Total Goals
(we found evidences for)

17

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring



training & onboarding


helpdesk management


segmentation and targeting



loyalty management

identify target customers

customise loyalty program

create engagement based loyalty


content publishing


personalized marketing


customer feedback management

measuring customer satisfaction

measuring net promoter score


competitive intelligence






products & pricelist management


generation of new leads


sales document management

proposal & quote management

contract management


rating and review management


lifetime value management



touchpoint management


lead qualification

lead qualification: technographic

lead qualification: behavioural


contact list management


channel management




community building




sales incentive management




geographic segmentation


promotion management



account management


business development


referral management


influencer marketing


social media management

social media analytics

engaging on social media

scheduling post to social media


international marketing




conversion management








Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Establish thought leadership

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Improve consistency

  • Improve internal communications

  • Improve stakeholder relations

  • See 14 more
  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Launch new products

  • Improve brand engagement

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Scale best practices

  • Build brand awareness

  • Increase average basket value

  • Improve efficiency

  • Grow market share

  • See 9 more

Top Channels

Channels Used

  • social media

  • promotions

  • e-mail

  • offline

  • point of sale

  • website

  • text SMS

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • newsletter

  • Instagram

  • on premises

  • games

  • video

  • mobile

  • See 15 more
  • social media

  • promotions

  • e-mail

  • offline

  • point of sale

  • website

  • text SMS

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • newsletter

  • Instagram

  • on premises

  • games

  • video

  • mobile

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting