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Keyhole vs Buzzsumo: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Keyhole vs. Buzzsumo is based on a specific set of business needs and context. The comparison uses 10687 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Keyhole and Buzzsumo

Keyhole, Buzzsumo, NetBase Quid, Brand24, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Keyhole covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

Buzzsumo focuses on Content Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

"I think we have been seeing a shift in the kinds of conversations surrounding mental health on social media. Just looking at the number of conversations taking place on these platforms, we can see it has grown instrumentally over the past couple of ...years. We are witnessing celebrities and everyday people alike, looking to social media to tell their stories. " - Erica Jellerson

"BuzzSumo is our most favoured tool when it comes to competitor research. It is great that you can compare domains to get a real insight into which social media channels your competitors use the most, how often and when do they post the most content.... This has helped us to shape our marketing strategy! " - Brit Tammeorg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Keyhole

Focus area

Keyhole is better than Buzzsumo for

Software Failure Risk

  • medium

logo Buzzsumo

Focus area

Buzzsumo is better than Keyhole for

Software Failure Risk

  • low

About

Keyhole: Hashtag Tracking for Twitter, Instagram and Facebook

BuzzSumo: Find the Most Shared Content and Key Influencers

Age

2013

2014

Financials

SEED

SEED

Business Need

Total Processes
(we found evidences for)

68

102

Total Goals
(we found evidences for)

13

15

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

managing social media account

scheduling post to social media


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications


campaign management

campaign monitoring

campaign analytics


competitive intelligence


searching for content


influencer marketing


social media marketing


influencer management






generation of new leads




follower management




rating and review management


conversion management


segmentation and targeting


sales document management

proposal & quote management







loyalty management

identify target customers


account management



touchpoint management


helpdesk management


reputation management



lead qualification


knowledge management

creating knowledge base



relationship management



training & onboarding



contact list management


workflow management


personalized marketing





customer case management



referral management


products & pricelist management


Top Goals

Goals Achieved

  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Improve digital and social presence

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve efficiency

  • Scale best practices

  • Launch new products

  • Improve stakeholder relations

  • Establish thought leadership

  • See 10 more
  • Acquire customers

  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve internal communications

  • See 12 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • video

  • Twitter

  • promotions

  • e-mail

  • offline

  • on premises

  • Pinterest

  • phone calls

  • LinkedIn

  • Facebook page

  • games

  • Instagram

  • mobile

  • display advertisement

  • point of sale

  • newsletter

  • mass media

  • chat

  • Slack

  • review sites

  • movies

  • Facebook at work

  • Amazon

  • causes and charity

  • events

  • trade shows

  • omnichannel

  • mobile app

  • print media

  • magazine

  • coupons

  • Yelp

  • Youtube

  • Netflix

  • See 36 more
  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • video

  • Twitter

  • promotions

  • e-mail

  • offline

  • on premises

  • Pinterest

  • phone calls

  • LinkedIn

  • Facebook page

  • games

  • Instagram

  • mobile

  • display advertisement

  • point of sale

  • newsletter

  • mass media

  • chat

  • Slack

  • review sites

  • movies

  • Facebook at work

  • Amazon

  • causes and charity

  • events

  • trade shows

  • omnichannel

  • mobile app

  • print media

  • magazine

  • coupons

  • Yelp

  • Youtube

  • Netflix

  • See 36 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting