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Keyhole vs Unified: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Keyhole vs. Unified is based on a specific set of business needs and context. The comparison uses 2448 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Keyhole and Unified

Keyhole, Unified, NetBase Quid, Brand24, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Keyhole covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

Unified focuses on Advertisement with Social Media, Campaign Management with Social Media, Social Media Management with Social Media, Creative Agency with Social Media, etc.

"This event takes place during a busy part of our year, as a result, people are asked to assume tasks that may not be in their day to day job description. Over the years, American Century, our title sponsor, was outsourcing a group to track all the s...ocial buzz around the event. In 2017, they asked if we would be able to bring the job in house. " - Nick Casanova

"Campaign optimize and reporting allows us to showcase the value of paid social; we would not be able to execute and analyze such sophisticated campaigns on our own! " - 22SQ

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Keyhole

Focus area

Keyhole is better than Unified for

Software Failure Risk

  • medium

logo Unified

Focus area

Unified is better than Keyhole for

Software Failure Risk

  • medium

About

Keyhole: Hashtag Tracking for Twitter, Instagram and Facebook

Unified: Fix Your Social Ad Problems

Age

2013

Financials

SEED

SERIES B

Business Need

Total Processes
(we found evidences for)

68

23

Total Goals
(we found evidences for)

13

3

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

managing social media account

scheduling post to social media


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications


campaign management

campaign monitoring


competitive intelligence


content management

content publishing

searching for content


influencer marketing


social media marketing


influencer management






generation of new leads




follower management




rating and review management


conversion management


segmentation and targeting


sales document management






lead qualification


training & onboarding


Top Goals

Goals Achieved

  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Improve digital and social presence

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve efficiency

  • Scale best practices

  • Launch new products

  • Improve stakeholder relations

  • Establish thought leadership

  • See 10 more
  • Improve ROI

  • Acquire customers

  • Improve digital and social presence

Top Channels

Channels Used

  • social media

  • Twitter

  • Instagram

  • Facebook

  • mobile

  • omnichannel

  • display advertisement

  • See 4 more
  • social media

  • Twitter

  • Instagram

  • Facebook

  • mobile

  • omnichannel

  • display advertisement

  • See 4 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting