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Klaviyo vs itracMarketer Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Klaviyo vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 6454 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Klaviyo and itracMarketer Platform

Klaviyo, itracMarketer Platform, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Klaviyo covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

"Klaviyo easily allows us to refine our email and ad targeting. We contact our fans with more relevant messages, which has in turn increased our conversion rates across the board. " - Justin Adler

"CASL compliance module in use — we are compliant — everything is setup, they take care of everything. " - The Keg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Klaviyo

Focus area

Klaviyo is better than itracMarketer Platform for

Software Failure Risk

  • low

logo itracMarketer Platform

Focus area

itracMarketer Platform is better than Klaviyo for

Software Failure Risk

  • low

About

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Email & Marketing Automation CRM Platform to improve and grow business.

Age

2012

Financials

SERIES D

NA

Business Need

Total Processes
(we found evidences for)

98

52

Total Goals
(we found evidences for)

18

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign analytics

campaign monitoring



segmentation and targeting


helpdesk management


workflow management


loyalty management

identify target customers

customise loyalty program


contact list management



social media management

social media analytics

managing social media account

engaging on social media



lifetime value management


customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


generation of new leads



competitive intelligence


training & onboarding



content management

searching for content



rating and review management



sales document management

contract management

proposal & quote management


lead qualification

lead qualification: technographic

lead qualification: behavioural





social media marketing







promotion management


database marketing


knowledge management


trade show marketing


conversion management


courses & assessment

create learning path



products & pricelist management




relationship management



distribution management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting