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Klaviyo vs MailPoet: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Klaviyo vs. MailPoet is based on a specific set of business needs and context. The comparison uses 7148 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Klaviyo and MailPoet

Klaviyo, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation, whereas MailPoet, eLink, WeTransfer, etc., belong to a category of solutions that help Content Management Systems. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Klaviyo covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

MailPoet focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Newsletter, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Klaviyo

Focus area

Klaviyo is better than MailPoet for

Software Failure Risk

  • low

logo MailPoet

Focus area

Software Failure Risk

  • medium

About

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

MailPoet, a newsletter plugin for WordPress

Age

2012

Financials

SERIES D

NA

Business Need

Total Processes
(we found evidences for)

98

37

Total Goals
(we found evidences for)

18

8

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign analytics

campaign monitoring



segmentation and targeting


helpdesk management


workflow management


loyalty management

identify target customers

customise loyalty program


contact list management



social media management

social media analytics

managing social media account



lifetime value management


customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


generation of new leads



competitive intelligence


training & onboarding



content management

searching for content



rating and review management



sales document management

contract management


lead qualification

lead qualification: technographic

lead qualification: behavioural





social media marketing







promotion management


database marketing


knowledge management


trade show marketing


conversion management


courses & assessment

create learning path



products & pricelist management




subscription management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more
  • Launch new products

  • Increase sales & revenue

  • Scale best practices

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Improve brand engagement

  • Increase customer life time value

  • See 5 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • website

  • user generated content

  • blogs

  • promotions

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • chat

  • review sites

  • Amazon

  • display advertisement

  • See 12 more
  • e-mail

  • newsletter

  • website

  • user generated content

  • blogs

  • promotions

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • chat

  • review sites

  • Amazon

  • display advertisement

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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high

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Business Setting