Guiding you to choose between Klaviyo vs. Marigold Engage: 2024

Comparison Summary

Klaviyo: Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Marigold Engage: Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.

Klaviyo and Marigold Engage: Customer Satisfaction Data

Most deployed common Use Cases for Klaviyo and Marigold Engage

How can Klaviyo and Marigold Engage enhance your Engagement Management process?

Klaviyo and Sailthru both enable sending automated email campaigns based on customer actions, such as abandoned carts. Both tools allow marketers to create personalized follow-up emails, helping to increase engagement. Klaviyo focuses on segmentation and targeted content based on customer history and behavior. Sailthru emphasizes reaching customers through engagement levels based on email and site activity. A limitation of both tools is the lack of comprehensive data on engagement with individual emails.

"...Super simple email follow ups, campaigns, tracking etc for an ecommerce store selling wine...." Peer review by Michael Ewald H, E-commerce Manager

"...We send out daily and weekly newsletters and occasional re engagement campaigns all in the name of driving traffic to our sites...." Peer review by Mark A., Marketing and Advertising

What makes Klaviyo and Marigold Engage ideal for Campaign Management?

Klaviyo and Sailthru are both capable of managing marketing and automated email campaigns. Sailthru specializes in creating complex workflows and seamlessly managing campaigns without needing engineering support. Klaviyo offers an intuitive platform to set up, track, and manage campaigns, but its drip campaign manager is slow. Both tools provide analytics to gauge campaign performance, but Klaviyo's reporting is less robust than Sailthru's. A limitation of both tools is that they don't offer dedicated account managers.

"...We're able to drive our email marketing campaigns with a level of sophistication and ease that was not possible with our prior partners...." Peer review by Drew, Founder, California Cowboy

"...Through its Zephyr coding, Sailthru has helped us develop more personalized/targeted marketing campaigns...." Peer review by User

What benefits does Klaviyo and Marigold Engage offer for Advertisement?

Klaviyo and Sailthru both allow users to target advertising campaigns to specific groups of people. Klaviyo provides a more comprehensive reporting dashboard with metrics such as visitor activity, refund requests, and revenue. Sailthru focuses on delivering targeted advertising in email newsletters and websites, reporting on clicks and click-through rates. However, Sailthru's reporting lacks information on text ads.

"...It has improved our advertising management with its different targeting functions...." Peer review by Charles W, CEO, Marketing and Advertising

"...Our company uses a lot of ads in emails and websites, so being able to find out how many clicks and CTRs we got is so important because clients will ask for that information from us often...." Peer review by Cassidy E, Marketing Coordinator, Media Production