Overview: Klaviyo and Marigold Engage as Marketing Automation Category solutions.

Klaviyo dominates in integration and custom reporting, making it a powerhouse for large enterprises and the consumer goods industry. It offers robust support across multiple channels, aligning with complex operational needs. Marigold Engage, meanwhile, strengthens its position in personalized marketing and AI-driven analytics, catering to enterprises and mid-markets, especially in IT and publishing industries. Both provide essential features for enhancing customer relationships, but their strengths cater to different strategic goals and industries.

Klaviyo: Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Marigold Engage: Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.

Klaviyo and Marigold Engage: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Klaviyo excels in engagement management and communication management, which helps streamline marketing campaigns and improve customer follow-up strategies. read more →

Marigold Engage focuses on engagement and personalized marketing, offering tools to optimize customer interactions and enhance retention rates. read more →

Business Goals

Klaviyo helps businesses increase sales and enhance customer relationships by supporting comprehensive customer acquisition strategies. read more →

Marigold Engage aims to enhance customer relationships and acquisition, positioning itself as a solution for businesses focusing on personalized engagement. read more →

Core Features

Klaviyo's standout features are its integration capabilities and custom reports, meeting the needs of data-driven businesses. read more →

Marigold Engage offers AI-powered analytics and data import, focusing on insights and ease of use for its users. read more →

Vendor Support

Klaviyo offers extensive 24/7 support with both email and chat options, catering to businesses needing immediate assistance. read more →

Marigold Engage provides reliable email support and 24/7 accessibility, suitable for ensuring timely help. read more →

Segments and Industries

Klaviyo is primarily used by large enterprises and retailers, especially in consumer goods. read more →

Marigold Engage serves enterprises and mid-markets, focusing on IT and publishing sectors. read more →

Operational Alignment

Klaviyo integrates smoothly with large-scale operations, supporting complex workflows through its extensive feature set. read more →

Marigold Engage fits well with businesses looking for personalized operations at a modest scale, with a focus on tailored marketing strategies. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

Read peer / expert warnings.

Data Import

Read peer / expert warnings.

Support

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Klaviyo and Marigold Engage

Why is Klaviyo and Marigold Engage the best choice for Engagement Management?

Klaviyo and Sailthru both enable sending automated email campaigns based on customer actions, such as abandoned carts. Both tools allow marketers to create personalized follow-up emails, helping to increase engagement. Klaviyo focuses on segmentation and targeted content based on customer history and behavior. Sailthru emphasizes reaching customers through engagement levels based on email and site activity. A limitation of both tools is the lack of comprehensive data on engagement with individual emails.

"...Great way to see how active & engaged email leads are with its individual profile view Super integration with Shopify which allows setting up customized abandoned cart automated email flows . ...." Peer review by Verified Reviewer, Consumer Electronics

"...The best thing about Sailthru is its ability to integrate with our CMS, which allows us to target email campaigns based on the type of content our users are engaging with...." Peer review by Administrator

What makes Klaviyo and Marigold Engage ideal for Campaign Management?

Klaviyo and Sailthru are both capable of managing marketing and automated email campaigns. Sailthru specializes in creating complex workflows and seamlessly managing campaigns without needing engineering support. Klaviyo offers an intuitive platform to set up, track, and manage campaigns, but its drip campaign manager is slow. Both tools provide analytics to gauge campaign performance, but Klaviyo's reporting is less robust than Sailthru's. A limitation of both tools is that they don't offer dedicated account managers.

"...This has allowed us to create effective, meaningful and relevant email marketing campaigns...." Peer review by Bob Omara, Creative Director, Discount Decorative Flags

"...Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subscribers' preferences easy!..." Testimonial by Kajal Patel, Email Marketing Manager, Chairish

How efficiently Does Klaviyo and Marigold Engage manage your Advertisement?

Klaviyo and Sailthru both allow users to target advertising campaigns to specific groups of people. Klaviyo provides a more comprehensive reporting dashboard with metrics such as visitor activity, refund requests, and revenue. Sailthru focuses on delivering targeted advertising in email newsletters and websites, reporting on clicks and click-through rates. However, Sailthru's reporting lacks information on text ads.

"...Klaviyo gives us the ability to know our customer, talk to them in a direct way and have revenue generator not depended on paid ads...." Peer review by Andres A