Guiding you to choose between Klaviyo vs. Marigold Engage: 2024

Comparison Summary

Klaviyo: Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Marigold Engage: Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.

Klaviyo and Marigold Engage: Customer Satisfaction Data

Most deployed common Use Cases for Klaviyo and Marigold Engage

What makes Klaviyo and Marigold Engage ideal for Engagement Management?

Klaviyo and Sailthru both enable sending automated email campaigns based on customer actions, such as abandoned carts. Both tools allow marketers to create personalized follow-up emails, helping to increase engagement. Klaviyo focuses on segmentation and targeted content based on customer history and behavior. Sailthru emphasizes reaching customers through engagement levels based on email and site activity. A limitation of both tools is the lack of comprehensive data on engagement with individual emails.

"...Another thing that makes the platform great is the amount of data it provides about the customer's interactions and each email...." Peer review by Jon-Michael M, Freelance Photographer, Marketing and Advertising

"...Their pre defined engagement levels for users based on email and site activity are also pretty beneficial to use for targeting...." Peer review by Director in Marketing

What Are the key features of Klaviyo and Marigold Engage for Campaign Management?

Klaviyo and Sailthru are both capable of managing marketing and automated email campaigns. Sailthru specializes in creating complex workflows and seamlessly managing campaigns without needing engineering support. Klaviyo offers an intuitive platform to set up, track, and manage campaigns, but its drip campaign manager is slow. Both tools provide analytics to gauge campaign performance, but Klaviyo's reporting is less robust than Sailthru's. A limitation of both tools is that they don't offer dedicated account managers.

"...Klaviyo has helped us to have a significant improvement in the flow of our email marketing campaigns, as well as in the segmentation of our public, which has been reflected in the increase in sales and conversions of our websites...." Peer review by Kelly M, Digital Marketing Specialist

"...Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subscribers' preferences easy!..." Testimonial by Kajal Patel, Email Marketing Manager, Chairish

How does Klaviyo and Marigold Engage address your Advertisement Challenges?

Klaviyo and Sailthru both allow users to target advertising campaigns to specific groups of people. Klaviyo provides a more comprehensive reporting dashboard with metrics such as visitor activity, refund requests, and revenue. Sailthru focuses on delivering targeted advertising in email newsletters and websites, reporting on clicks and click-through rates. However, Sailthru's reporting lacks information on text ads.

"...Klaviyo is one of the best prepared tools in the market to work with advertising campaigns...." Peer review by Stephanie S, General Manager, Marketing and Advertising

"...Our company uses a lot of ads in emails and websites, so being able to find out how many clicks and CTRs we got is so important because clients will ask for that information from us often...." Peer review by Cassidy E, Marketing Coordinator, Media Production