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Klaviyo vs OutboundEngine: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Klaviyo vs. OutboundEngine is based on a specific set of business needs and context. The comparison uses 9551 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Klaviyo and OutboundEngine

Klaviyo, OutboundEngine, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Klaviyo covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

OutboundEngine focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.

"I've really enjoyed using Klaviyo as a platform to connect with our customers. It's very intuitive once you get familiar with the tools and their support team is incredibly helpful. " - Jenny Durre

"I know digital marketing is important and that being successful is based on how much time or money you spend. It's just that I don't want to deal with it I'd rather be out on the golf course, doing business that way, and leave the marketing to the e...xperts. " - Bob Gunter

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Klaviyo

Focus area

Klaviyo is better than OutboundEngine for

Software Failure Risk

  • low

logo OutboundEngine

Focus area

OutboundEngine is better than Klaviyo for

Software Failure Risk

  • low

About

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Marketing Automation platform to target new customers, build loyalty and close more business

Age

2012

Financials

SERIES D

SERIES C

Business Need

Total Processes
(we found evidences for)

98

77

Total Goals
(we found evidences for)

18

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign analytics

campaign monitoring



segmentation and targeting


helpdesk management


workflow management


loyalty management

identify target customers

customise loyalty program


contact list management



social media management

social media analytics

managing social media account

engaging on social media

scheduling post to social media



lifetime value management


customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


generation of new leads



competitive intelligence


training & onboarding



searching for content

content publishing



rating and review management



sales document management

contract management

proposal & quote management


lead qualification

lead qualification: technographic

lead qualification: behavioural





social media marketing







promotion management


database marketing


knowledge management


trade show marketing


conversion management


courses & assessment

create learning path



products & pricelist management




customer case management





referral management



conference call management


outbound marketing


advocacy management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Improve consistency

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more
  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting