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Klaviyo vs Skai: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Klaviyo vs. Skai is based on a specific set of business needs and context. The comparison uses 10607 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Klaviyo and Skai

Klaviyo, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation, whereas Skai, Adroll, MediaMath platform, etc., belong to a category of solutions that help Cross Channel Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Klaviyo covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

Skai focuses on Advertisement with Social Media, Campaign Management, Engagement Management with Social Media, Communication Management with Social Media, etc.

"Klaviyo has been a real game changer for us. We used to think our old ESP (Infusionsoft) did the job but we didn’t realize until we switched a world of features we were missing for our ecommerce business. " - Justin Lapidus

"Skai offers several tools that have enabled us to scale our SEM efforts for local-focused clients. The template tool enables us to create hundreds of geo-specific campaigns with the click of a button. Dimensions allows us to create effective and use...ful reporting at any level necessary. Call Conversion Optimization, in my opinion, is a huge differentiator of the Skai suite. Not only are we able to tie the value of offline phone calls back to the original keyword click, but we can consider the value of that phone call in our automated bid rules (that’s HUGE!). " - Neil Mahoney

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Klaviyo

Focus area

Klaviyo is better than Skai for

Software Failure Risk

  • low

logo Skai

Focus area

Skai is better than Klaviyo for

Software Failure Risk

  • low

About

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Data-driven insights and optimization technology that scales performance and engagement

Age

2012

Financials

SERIES D

SERIES F

Business Need

Total Processes
(we found evidences for)

98

92

Total Goals
(we found evidences for)

18

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring



segmentation and targeting


helpdesk management


workflow management


loyalty management

identify target customers

customise loyalty program


contact list management



social media management

social media analytics

managing social media account

engaging on social media

scheduling post to social media



lifetime value management


customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


generation of new leads



competitive intelligence


training & onboarding



content management

searching for content



rating and review management



sales document management

contract management

proposal & quote management


lead qualification

lead qualification: technographic

lead qualification: behavioural





social media marketing







promotion management


database marketing


knowledge management


trade show marketing


conversion management


courses & assessment

create learning path



products & pricelist management





channel management




sales call management



category management


account management


performance management



touchpoint management



international marketing






Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more
  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve efficiency

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Improve visibility

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve consistency

  • See 14 more

Top Channels

Channels Used

  • social media

  • review sites

  • Amazon

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • Pinterest

  • offline

  • promotions

  • website

  • video

  • mobile app

  • mass media

  • television

  • point of sale

  • games

  • display advertisement

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • coupons

  • user generated content

  • blogs

  • e-mail

  • trade shows

  • Twitter

  • print media

  • magazine

  • eBay

  • Whatsapp

  • Slack

  • omnichannel

  • Facebook page

  • See 32 more
  • social media

  • review sites

  • Amazon

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • Pinterest

  • offline

  • promotions

  • website

  • video

  • mobile app

  • mass media

  • television

  • point of sale

  • games

  • display advertisement

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • coupons

  • user generated content

  • blogs

  • e-mail

  • trade shows

  • Twitter

  • print media

  • magazine

  • eBay

  • Whatsapp

  • Slack

  • omnichannel

  • Facebook page

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting