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Kochava vs Pathmatics: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Kochava vs. Pathmatics is based on a specific set of business needs and context. The comparison uses 2475 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Kochava and Pathmatics

Kochava, Adjust, AppsFlyer, etc., belong to a category of solutions that help Marketing Attribution, whereas Pathmatics, Improvado, Upwave, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Kochava covers Advertisement with Mobile, Engagement Management with Mobile, Communication Management with Mobile, Contact List Management with E-Mail, etc.

Pathmatics focuses on Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Kochava

Focus area

Kochava is better than Pathmatics for

Software Failure Risk

  • medium

logo Pathmatics

Focus area

Pathmatics is better than Kochava for

Software Failure Risk

  • medium

About

Kochava: Mobile Attribution Platform & Mobile App Analytics

Advertiser Database & Digital Marketing Intelligence

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

45

51

Total Goals
(we found evidences for)

15

9

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


communication management

sending & publishing communications


campaign management

campaign monitoring


contact list management


competitive intelligence


social media management

social media analytics

engaging on social media


training & onboarding


segmentation and targeting








sales document management

proposal & quote management

contract management


category management


relationship management


lead qualification

lead qualification: behavioural

lead qualification: technographic


generation of new leads




content management






conversion management


database marketing





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Establish thought leadership

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Build brand awareness

  • Improve brand engagement

  • Increase sales & revenue

  • Improve visibility

  • See 12 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more
  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting