Pathmatics Overview

Pathmatics empowers brands with digital marketing intelligence to seize new opportunities and drive growth. Ad Intelligence provides crucial insights for navigating the digital landscape.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Digital Marketing, as the business use cases that they have been most satisfied with while using Pathmatics.

Other use cases:

  • Sending & Publishing Communications
  • Social Media Analytics
  • Media Buying
  • Lead Analytics
  • Engaging And Following Up
  • Media Planning
  • Generation Of New Leads
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Pathmatics.

Other priorities:

  • Improve Digital And Social Presence
  • Improve ROI
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Improve Efficiency
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Pathmatics Use-Cases and Business Priorities: Customer Satisfaction Data

Pathmatics works with different mediums / channels such as Social Media.

Pathmatics's features include Dashboard, SEM, Personalization, etc. and Pathmatics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Pathmatics analytics capabilities include Analytics, and Custom Reports.

Reviews

"Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster" - Melissa Leonas

Pathmatics, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Pathmatics

Top Industries

  • Marketing and Advertising
  • Internet
  • Pharmaceuticals

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Pathmatics is popular in Marketing And Advertising, Internet, and Pharmaceuticals and is widely used by Enterprise, Mid Market, and Large Enterprise.

Pathmatics Customer wins, Customer success stories, Case studies

How can Pathmatics optimize your Competitive Intelligence Workflow?

How can Pathmatics enhance your Digital Marketing process?

How does Pathmatics facilitate Sending & Publishing Communications?

What benefits does Pathmatics offer for Social Media Analytics?

36 buyers and buying teams have used Cuspera to assess how well Pathmatics solved their Marketing Data Intelligence needs. Cuspera uses 1437 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Pathmatics testimonial

Melissa Leonas

Director

Booyah Advertising
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas
Pathmatics testimonial

Samuel Yonack

Media Analyst, Digital Investment

OMD
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack
CUSTOMERS TESTIMONIALS
Pathmatics testimonial

Melissa Leonas

Director

Booyah Advertising
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas
Pathmatics testimonial

Samuel Yonack

Media Analyst, Digital Investment

OMD
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack

US Chamber of Commerce Institute for Legal Reform - Legal Services

Sensor Tower’s Pathmatics digital advertising insights helped the US Chamber Institute for Legal Reform track law firm ad spend and trends. The Institute needed detailed, actionable data for research... and strategy. Sensor Tower’s team built a custom reporting solution, tagging ads and delivering monthly reports tailored to the Institute’s needs. The data integrated into their dashboard, saving significant time and resources. The Institute now gets updated, precise insights without manual work.

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Thumbage - Gaming

Sensor Tower helped Thumbage grow its global user base with data-driven marketing. Thumbage used Sensor Tower’s ASO tools to boost organic downloads for Boxing Star by over 22 percent on Google Play ...and 16.17 percent on the Apple App Store. The team used ad intelligence to cut creative analysis time from two weeks to two days. Game IQ insights helped Thumbage reposition Gods Raid and increase active users. These strategies led to higher growth rates in the competitive Squad RPG genre.

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Amanotes - Gaming

Sensor Tower helped Amanotes grow as a top global music game publisher. Amanotes faced challenges like high user acquisition costs and complex music licensing. They used Sensor Tower’s data to find n...ew markets and improve user acquisition. Magic Tiles 3 saw 50% year-over-year download growth and a 590% revenue increase from 2018 to 2019. Amanotes became the #1 global publisher of music games by downloads from 2018 to 2023.

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Homa Games - Gaming

Sensor Tower helped Homa Games launch their hybrid casual game, All in Hole. Homa used Sensor Tower data to pick soft launch markets, optimize ad spend, and benchmark against competitors. They improv...ed the game using player feedback and data insights. All in Hole got over 5 million downloads in its first month and a 4.9/5 player rating. The game became a top 40 free game in the US iOS App Store and reached an ARPDAU of $0.40.

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Duolingo - Education

Sensor Tower helped Duolingo improve its global reach. Duolingo used Sensor Tower’s Top Apps and App Profiles to find successful mobile strategies. The team learned how localization and marketing dri...ve user growth. Duolingo overhauled its app localization and focused on the LATAM region. These changes helped Duolingo reach more learners worldwide.

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Mytona - Gaming

Sensor Tower helped Mytona boost revenue by 80% for their game Seekers Notes. Mytona used App Performance Insights and App Advertising Insights to track app trends, analyze user reviews, and study co...mpetitor strategies. They redesigned an in-game offer, making it clearer for users. This change led to a big jump in revenue. Mytona reached $100 million in net revenue and kept their game popular despite more competition.

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Product Spotlight - Advanced Gaming Taxonomy

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Frequently Asked Questions(FAQ)

for Pathmatics

What is Pathmatics?

Pathmatics is a Marketing Intelligence Software. It is a digital advertising intelligence platform designed to bring transparency to digital advertising. Pathmatics's platform provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base. It provides solutions for Agencies, Brands and Publishers.

Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.

Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.

What is Pathmatics used for?

Pathmatics is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Competitive Intelligence and Digital Marketing .

What are the top features of Pathmatics?

Dashboard, SEM and Personalization are some of the top features of Pathmatics.

Who uses Pathmatics?

Pathmatics is used by Marketing And Advertising, Internet and Pharmaceuticals among other industries.

What are Pathmatics alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Pathmatics.

Where is Pathmatics located?

Pathmatics is headquartered at 2261 Market Street #4331, San Francisco, CA 94114.
lightning

Peers used Pathmatics for advertisement and competitive intelligence

Pathmatics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.50/5 ★

Read Reviews (4)
Analytics

4.53/5 ★

Read Reviews (329)
Custom Reports

4.12/5 ★

Read Reviews (263)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.50/5 ★

Read Reviews (4)
Analytics

4.53/5 ★

Read Reviews (329)
Custom Reports

4.12/5 ★

Read Reviews (263)

Software Failure Risk Guidance

?

for Pathmatics

Overall Risk Meter

Low Medium High

Top Failure Risks for Pathmatics

Sensor Tower Inc. News

Product

MMM: Sensor Tower to launch Reddit advertising data offering; Mobile web and desktop traffic for Apple suggests sluggish sales for iPhone 16 - Sensor Tower

Sensor Tower plans to offer Reddit advertising data, and Apple faces slow iPhone 16 sales based on traffic data.

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Sensor Tower Inc. Profile

Company Name

Sensor Tower Inc.

Company Website

//sensortower.com

HQ Location

2261 Market Street #4331, San Francisco, CA 94114

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE