Pathmatics Overview

Pathmatics empowers brands with digital marketing intelligence to seize new opportunities and drive growth. Ad Intelligence provides crucial insights for navigating the digital landscape.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Digital Marketing, as the business use cases that they have been most satisfied with while using Pathmatics.

Other use cases:

  • Sending & Publishing Communications
  • Social Media Analytics
  • Media Buying
  • Lead Analytics
  • Engaging And Following Up
  • Media Planning
  • Generation Of New Leads
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Pathmatics.

Other priorities:

  • Improve Digital And Social Presence
  • Improve ROI
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Improve Efficiency
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Pathmatics Use-Cases and Business Priorities: Customer Satisfaction Data

Pathmatics works with different mediums / channels such as Social Media.

Pathmatics's features include Dashboard, SEM, Personalization, etc. and Pathmatics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Pathmatics analytics capabilities include Analytics, and Custom Reports.

Reviews

"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand." - Samuel Yonack

Pathmatics, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Pathmatics

Top Industries

  • Marketing and Advertising
  • Internet
  • Pharmaceuticals

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Pathmatics is popular in Marketing And Advertising, Internet, and Pharmaceuticals and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Pathmatics Use Cases

What Are the key features of Pathmatics for Competitive Intelligence?

What benefits does Pathmatics offer for Digital Marketing?

What Are the key features of Pathmatics for Sending & Publishing Communications?

How efficiently Does Pathmatics manage your Social Media Analytics?

37+ more Business Use Cases

36 buyers and buying teams have used Cuspera to assess how well Pathmatics solved their Marketing Data Intelligence needs. Cuspera uses 1437 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Pathmatics testimonial

Samuel Yonack

Media Analyst, Digital Investment

OMD
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack
Pathmatics testimonial

Melissa Leonas

Director

Booyah Advertising
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas
CUSTOMERS TESTIMONIALS
Pathmatics testimonial

Samuel Yonack

Media Analyst, Digital Investment

OMD
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack
Pathmatics testimonial

Melissa Leonas

Director

Booyah Advertising
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas

Case Studies

Marketing and Advertising

CASE STUDY Booyah

Pathmatics helped Booyah, a Denver ad agency, solve problems with inaccurate and incomplete competitor data. Booyah chose Pathmatics for its accurate spend and impression data, and for insights into ...programmatic and direct buying. The team quickly adopted Pathmatics, with 15 users taking 7,906 actions and using it on 70% of business days. Booyah now spends less time searching for data and more time optimizing media spend. The tool helped Booyah deliver better results for clients and win more business.

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CASE STUDY Mytona

Sensor Tower helped Mytona boost revenue by 80% for their game Seekers Notes. Mytona used App Performance Insights and App Advertising Insights to track app trends, analyze user reviews, and study co...mpetitor strategies. They redesigned an in-game offer, making it clearer for users. This change led to a big jump in revenue. Mytona reached $100 million in net revenue and kept their game popular despite more competition.

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CASE STUDY Jam City

Jam City used Sensor Tower's App Advertising Insights to speed up ad creative testing. They cut their creative iteration cycle from four weeks to just four days, an 85% reduction. The team used compe...titor analysis and a custom dashboard to guide ad strategy. This process lowered cost per install across all their games. Jam City plans to use these data-driven methods to expand into new game genres.

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Education

CASE STUDY Duolingo

Sensor Tower helped Duolingo improve its global reach. Duolingo used Sensor Tower’s Top Apps and App Profiles to find successful mobile strategies. The team learned how localization and marketing dri...ve user growth. Duolingo overhauled its app localization and focused on the LATAM region. These changes helped Duolingo reach more learners worldwide.

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CASE STUDY Homa Games

Sensor Tower helped Homa Games launch their hybrid casual game, All in Hole. Homa used Sensor Tower data to pick soft launch markets, optimize ad spend, and benchmark against competitors. They improv...ed the game using player feedback and data insights. All in Hole got over 5 million downloads in its first month and a 4.9/5 player rating. The game became a top 40 free game in the US iOS App Store and reached an ARPDAU of $0.40.

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Marketing and Advertising

CASE STUDY AppsFlyer

Sensor Tower helped AppsFlyer find better leads and double productivity. AppsFlyer used Sensor Tower’s mobile app data to spot fast-growing apps and track ad spend. The team set up custom alerts to f...ind new prospects quickly. Sales reps saved time and covered more of the market. This new process helped AppsFlyer grow sales and stay ahead of competitors.

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Product Spotlight - Advanced Gaming Taxonomy

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Frequently Asked Questions(FAQ)

for Pathmatics

What is Pathmatics?

Pathmatics is a Marketing Intelligence Software. It is a digital advertising intelligence platform designed to bring transparency to digital advertising. Pathmatics's platform provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base. It provides solutions for Agencies, Brands and Publishers.

Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.

Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.

What is Pathmatics used for?

Pathmatics is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Competitive Intelligence and Digital Marketing .

What are the top features of Pathmatics?

Dashboard, SEM and Personalization are some of the top features of Pathmatics.

Who uses Pathmatics?

Pathmatics is used by Marketing And Advertising, Internet and Pharmaceuticals among other industries.

What are Pathmatics alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Pathmatics.

Where is Pathmatics located?

Pathmatics is headquartered at 2261 Market Street #4331, San Francisco, CA 94114.
lightning

Peers used Pathmatics for advertisement and competitive intelligence

Pathmatics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.50/5 ★

Read Reviews (4)
Analytics

4.53/5 ★

Read Reviews (329)
Custom Reports

4.12/5 ★

Read Reviews (263)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.50/5 ★

Read Reviews (4)
Analytics

4.53/5 ★

Read Reviews (329)
Custom Reports

4.12/5 ★

Read Reviews (263)

Software Failure Risk Guidance

?

for Pathmatics

Overall Risk Meter

Low Medium High

Top Failure Risks for Pathmatics

Sensor Tower Inc. News

Product

MMM: Sensor Tower to launch Reddit advertising data offering; Mobile web and desktop traffic for Apple suggests sluggish sales for iPhone 16 - Sensor Tower

Sensor Tower plans to offer Reddit advertising data, and Apple faces slow iPhone 16 sales based on traffic data.

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Sensor Tower Inc. Profile

Company Name

Sensor Tower Inc.

Company Website

//sensortower.com

HQ Location

2261 Market Street #4331, San Francisco, CA 94114

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE