Pathmatics Overview
Pathmatics empowers brands with digital marketing intelligence to seize new opportunities and drive growth. Ad Intelligence provides crucial insights for navigating the digital landscape.
Use Cases
Customers recommend Advertisement, Competitive Intelligence, Digital Marketing, as the business use cases that they have been most satisfied with while using Pathmatics.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Pathmatics.
Pathmatics Use-Cases and Business Priorities: Customer Satisfaction Data
Pathmatics works with different mediums / channels such as Social Media,
Pathmatics's features include Dashboard, SEM, Personalization, etc.
Reviews
"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand." - Samuel Yonack
Pathmatics, Improvado, Upwave, Funnel, Voluum, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Pathmatics
Top Industries
- Marketing and Advertising
- Internet
- Pharmaceuticals
Popular in
- Enterprise
- Mid Market
- Large Enterprise
Pathmatics is popular in Marketing And Advertising, Internet, and Pharmaceuticals and is widely used by Enterprise, Mid Market, and Large Enterprise.
Comprehensive Insights on Pathmatics Use Cases
What makes Pathmatics ideal for Advertisement?
How does Pathmatics facilitate Competitive Intelligence?
Why is Pathmatics the best choice for Digital Marketing?
How can Pathmatics enhance your Sending & Publishing Communications process?
37+ more Business Use Cases
36 buyers and buying teams have used Cuspera to assess how well Pathmatics solved their Marketing Data Intelligence needs. Cuspera uses 1437 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack |
|
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Samuel Yonack Media Analyst, Digital Investment OMD |
Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. Testimonial By Samuel Yonack |
|
Melissa Leonas Director Booyah Advertising |
Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster Testimonial By Melissa Leonas |
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
|
Marketing and Advertising
|
Marketing and Advertising |
Case Study OMDRead More |
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Marketing and Advertising
|
Marketing and Advertising |
Case Study OMDRead More |
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Marketing and Advertising
|
Marketing and Advertising |
Case Study Booyah AdvertisingRead More |
Video
Product Spotlight - Advanced Gaming Taxonomy
Frequently Asked Questions(FAQ)
for Pathmatics
What is Pathmatics?
Pathmatics is a Marketing Intelligence Software. It is a digital advertising intelligence platform designed to bring transparency to digital advertising. Pathmatics's platform provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base. It provides solutions for Agencies, Brands and Publishers.
Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.
Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.
What is Pathmatics used for?
What are the top features of Pathmatics?
Who uses Pathmatics?
What are Pathmatics alternatives?
Where is Pathmatics located?
Peers used Pathmatics for advertisement and competitive intelligence
Pathmatics Competitors
Pathmatics Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (329) |
| Custom Reports | Read Reviews (263) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (329) |
| Custom Reports | Read Reviews (263) |
Software Failure Risk Guidance
?for Pathmatics
Overall Risk Meter
Top Failure Risks for Pathmatics
Sensor Tower Inc. Profile
Company Name
Sensor Tower Inc.
Company Website
//sensortower.comHQ Location
2261 Market Street #4331, San Francisco, CA 94114
Employees
251-500
Social
Financials
PRIVATE
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Why is Pathmatics the best choice for Social Media Analytics?