Leadfeeder and VisitorTrack, An In-Depth Comparison 2024

Comparison Summary

Leadfeeder: Leadfeeder's software tracks B2B website visitors, showing companies and their discovery methods. A free 14-day trial is available for new users.

VisitorTrack: VisitorTrack will be sunsetted after Bombora Inc.'s 2019 acquisition of Netfactor. Bombora has since serviced clients with Netfactor's products.

Leadfeeder and VisitorTrack: Customer Satisfaction Data

Most deployed common Use Cases for Leadfeeder and VisitorTrack

How does Leadfeeder and VisitorTrack facilitate Generation Of New Leads?

Both Leadfeeder and Visitortrack help generate new leads by identifying website visitors. Leadfeeder utilizes Google Analytics data to create leads while Visitortrack identifies visitors who may not have submitted website forms. Leadfeeder offers reporting functionality, while Visitortrack integrates seamlessly with Salesforce. Both tools have limitations, as they do not solve business problems on their own, but provide insights for finding leads.

"...Sales and prospecting new customers...." Peer review by Kalle S., Marketing and Advertising

"...No business problems, just an interest in obtaining new leads...." Peer review by Marsha P

How efficiently Does Leadfeeder and VisitorTrack manage your Account Management?

Leadfeeder and Visitortrack both identify anonymous website visitors, which is beneficial for account-based marketing (ABM) strategies. Visitortrack further provides predictive marketing solutions and automation for ABM programs. Leadfeeder is specifically beneficial for B2B sales teams, helping them understand company engagement and measure progress against ABM activities. However, neither tool can identify the specific person visiting a website.

"...Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website...." Peer review

"...Package these and other unique features into a powerful toolset affordable for companies of all sizes is a B2B predictive marketing software which enables small and medium sized businesses to track and identify anonymous website visitors using web sleuth technology, integrations and data service APIs...." Peer review

What solutions does Leadfeeder and VisitorTrack provide for Campaign Management?

Leadfeeder and Visitortrack both help companies track website visitors and marketing campaign performance. Leadfeeder focuses on identifying companies and their website behavior, revealing information about marketing campaigns that led them to the website. Visitortrack also tracks website visitors but emphasizes analyzing individual visitor interests and creating personalized marketing campaigns. Both tools offer limited information about the specific individuals who visit websites.

"...The integration into ActiveCampaign, which we use regularly for email marketing campaigns has now allowed for us to gain far greater insight into specific individual interaction from our existing marketing and lead lists...." ActiveCampaign