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LeadSquared Marketing Automation vs Zapier: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of LeadSquared Marketing Automation vs. Zapier is based on a specific set of business needs and context. The comparison uses 21654 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing LeadSquared Marketing Automation and Zapier

LeadSquared Marketing Automation, Zapier, Ortto, Ontraport Marketing Automation, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

LeadSquared Marketing Automation covers Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.

Zapier focuses on Workflow Management, Communication Management with E-Mail, Generation Of New Leads with Social Media, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo LeadSquared Marketing Automation

Focus area

LeadSquared Marketing Automation is better than Zapier for

Software Failure Risk

  • low

logo Zapier

Focus area

Zapier is better than LeadSquared Marketing Automation for

Software Failure Risk

  • medium

About

Marketing Automation and CRM Software for higher sales productivity

Zapier | The easiest way to automate your work

Age

2012

Financials

SERIES C

SEED

Business Need

Total Processes
(we found evidences for)

80

132

Total Goals
(we found evidences for)

6

19

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence






campaign analytics

campaign monitoring


generation of new leads



communication management

sending & publishing communications

tracking & monitoring communications





sales document management

proposal & quote management

contract management




referral management


training & onboarding



conversion management





lead qualification: behavioural

lead qualification: demographic


sales call management




products & pricelist management


social media management

social media analytics

monitoring social media

engaging on social media





segmentation and targeting


calendar management


customer case management


follower management


personalized marketing


content management


business development


relationship management


lifetime value management



account management



contact list management


loyalty management


competitive intelligence


distribution management



pipeline management


motivation management


social media marketing


revenue cycle management


rating and review management


customer feedback management



database marketing


sales review & feedback


creating knowledge base



knowledge management

creating knowledge base


community building



create learning path


courses & assessment

create learning path


billing and invoice management


conference call management


subscription management



discount management



promotion management






relationship marketing


Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Acquire customers

  • Improve efficiency

  • Increase customer life time value

  • Increase sales & revenue

  • See 3 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • Improve consistency

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve brand engagement

  • Improve visibility

  • Establish thought leadership

  • Improve navigation

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • website

  • phone calls

  • user generated content

  • blogs

  • text SMS

  • offline

  • LinkedIn

  • newsletter

  • promotions

  • Twitter

  • mobile

  • video

  • mobile app

  • Instagram

  • point of sale

  • Facebook page

  • trade shows

  • events

  • on premises

  • review sites

  • Amazon

  • mass media

  • coupons

  • Whatsapp

  • games

  • Pinterest

  • print media

  • magazine

  • causes and charity

  • G2crowd

  • omnichannel

  • Facebook at work

  • radio

  • display advertisement

  • Netflix

  • Skype

  • See 38 more
  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • website

  • phone calls

  • user generated content

  • blogs

  • text SMS

  • offline

  • LinkedIn

  • newsletter

  • promotions

  • Twitter

  • mobile

  • video

  • mobile app

  • Instagram

  • point of sale

  • Facebook page

  • trade shows

  • events

  • on premises

  • review sites

  • Amazon

  • mass media

  • coupons

  • Whatsapp

  • games

  • Pinterest

  • print media

  • magazine

  • causes and charity

  • G2crowd

  • omnichannel

  • Facebook at work

  • radio

  • display advertisement

  • Netflix

  • Skype

  • See 38 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting