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LeadSquared Sales CRM vs GMass: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of LeadSquared Sales CRM vs. GMass is based on a specific set of business needs and context. The comparison uses 8802 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing LeadSquared Sales CRM and GMass

LeadSquared Sales CRM, GMass, Groove, Reply Sales Automation, etc., belong to a category of solutions that help Sales Engagement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

LeadSquared Sales CRM covers Engagement Management, Lead Management with E-Mail, Campaign Management with E-Mail, Capturing Leads with Website, etc.

GMass focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"As someone who has used HubSpot, Marketo, Act-On and more, LeadSquared has all of the necessary functionalities at a fraction of the cost. We have a 10% reduction in bounce rate for emails now and our drip campaigns have resulted in 50% quicker move...ment of sales prospects through the funnel! " - Robert Evans

"It is incredibly easy to link to Google Sheets to send customized emails. The reports generated for a campaign contain very useful information that would be difficult to track without this amazing tool! " - C.Mike Lewis

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo LeadSquared Sales CRM

Focus area

LeadSquared Sales CRM is better than GMass for

Software Failure Risk

  • low

logo GMass

Focus area

GMass is better than LeadSquared Sales CRM for

Software Failure Risk

  • medium

About

Sales CRM Software that transform sales across all channels

Sales engagement software providing personalized mass email service, email marketing and mail-merge services

Age

2012

Financials

SERIES C

Business Need

Total Processes
(we found evidences for)

94

60

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign monitoring




helpdesk management


generation of new leads





workflow management


communication management

sending & publishing communications

tracking & monitoring communications



social media management

social media analytics

engaging on social media


training & onboarding



sales document management

proposal & quote management

contract management


lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic

lead qualification: demographic



conversion management






relationship management


contact list management


loyalty management

identify target customers


products & pricelist management


business development



content management



segmentation and targeting



follower management


pipeline management


calendar management


personalized marketing



account management


distribution management


touchpoint management


social media marketing




database marketing


rating and review management


lifetime value management


outbound marketing



influencer marketing


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve efficiency

  • Improve internal communications

  • Enter new markets internationally or locally

  • Reduce bounce

  • Grow market share

  • Improve digital and social presence

  • Improve visibility

  • Improve consistency

  • Scale best practices

  • Increase customer life time value

  • See 11 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Grow market share

  • Shorten ramp up time

  • Improve efficiency

  • Improve digital and social presence

  • Reduce bounce

  • Improve brand engagement

  • Build brand awareness

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • social media

  • promotions

  • website

  • phone calls

  • newsletter

  • offline

  • mass media

  • LinkedIn

  • Twitter

  • print media

  • magazine

  • on premises

  • mobile

  • mobile app

  • games

  • user generated content

  • blogs

  • chat

  • Facebook

  • video

  • Netflix

  • Instagram

  • point of sale

  • See 21 more
  • e-mail

  • social media

  • promotions

  • website

  • phone calls

  • newsletter

  • offline

  • mass media

  • LinkedIn

  • Twitter

  • print media

  • magazine

  • on premises

  • mobile

  • mobile app

  • games

  • user generated content

  • blogs

  • chat

  • Facebook

  • video

  • Netflix

  • Instagram

  • point of sale

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting