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Leanplum vs Upland Mobile Messaging: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Leanplum vs. Upland Mobile Messaging is based on a specific set of business needs and context. The comparison uses 1449 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Leanplum and Upland Mobile Messaging

Leanplum, Upland Mobile Messaging, MoEngage, Swrve, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Leanplum covers Engagement Management with Mobile, Training & Onboarding, Communication Management with Phone Calls, Segmentation And Targeting, etc.

Upland Mobile Messaging focuses on Engagement Management with Text SMS, Helpdesk Management, Customer Feedback Management, Viral Marketing with Social Media, etc.

"In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes t...o our apps. The platform’s ease of use, coupled with some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps. " - Lee Mullins

"Thanks to Upland’s airtight compliance, integration with FanUp’s specialty software, and ability to handle high volume engagement, we can meet the needs of any client. " - Ryan Rickert

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Leanplum

Focus area

Leanplum is better than Upland Mobile Messaging for

Software Failure Risk

  • medium

logo Upland Mobile Messaging

Focus area

Software Failure Risk

  • medium

About

Mobile Marketing Platform Built for Engagement

Mobile Messaging Software built to drive engagement.

Age

2010

Financials

SERIES D

PRIVATE

Business Need

Total Processes
(we found evidences for)

52

19

Total Goals
(we found evidences for)

13

5

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications


training & onboarding


social media management

social media analytics

engaging on social media


segmentation and targeting


loyalty management

identify target customers

customise loyalty program


campaign management




helpdesk management


generation of new leads



content management


competitive intelligence


workflow management


lifetime value management


touchpoint management


account management


personalized marketing



customer feedback management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Increase customer life time value

  • Improve internal communications

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Establish thought leadership

  • Improve digital and social presence

  • See 10 more
  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Improve ROI

  • See 2 more

Top Channels

Channels Used

  • text SMS

  • e-mail

  • mobile

  • social media

  • promotions

  • offline

  • point of sale

  • causes and charity

  • See 5 more
  • text SMS

  • e-mail

  • mobile

  • social media

  • promotions

  • offline

  • point of sale

  • causes and charity

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting