Leanplum Overview

Leanplum, a CleverTap company, maximizes customer engagement through optimized multi-channel messaging. Lasting and valuable relationships are built using campaign orchestration.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Leanplum.

Other use cases:

  • Social Media Analytics
  • Segmentation And Targeting
  • Loyalty Management
  • Campaign Management
  • Lead Engagement
  • Channel Marketing
  • Helpdesk Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Leanplum.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve ROI
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Leanplum Use-Cases and Business Priorities: Customer Satisfaction Data

Leanplum works with different mediums / channels such as Mobile. Phone Calls. Offline etc.

Leanplum's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Leanplum support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Leanplum analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Leanplum, we were able to engage tens of thousands more users inside our core app experience. We created lifecycle campaigns that pushed users to interact with our messaging and calling features soon after registration, leading to a five percen...t lift in retention. Leanplum has given us the tools to better understand and message our user base, and ultimately help us turn installs into DAU." - Mark Braatz

Leanplum, Attentive, Alpha Anywhere, Onesignal, Casecamp, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Leanplum

Top Industries

  • Information Technology and Services
  • Computer Software
  • Financial Services

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Leanplum is popular in Information Technology And Services, Computer Software, and Financial Services and is widely used by Mid Market, Small Business, and Large Enterprise.

Leanplum Customer wins, Customer success stories, Case studies

How can Leanplum enhance your Engagement Management process?

How does Leanplum address your Communication Management Challenges?

How can Leanplum enhance your Onboarding process?

How can Leanplum enhance your Social Media Analytics process?

What solutions does Leanplum provide for Segmentation And Targeting?

11 buyers and buying teams have used Cuspera to assess how well Leanplum solved their Mobile Marketing needs. Cuspera uses 1233 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
Leanplum testimonial

Mark Braatz

GM & VP of Growth

TextNow

With Leanplum, we were able to engage tens of thousands more users inside our core app experience. We created lifecycle campaigns that pushed users to interact with our messaging and calling features soon after registration, leading to a five percent lift in retention. Leanplum has given us the too...ls to better understand and message our user base, and ultimately help us turn installs into DAU.

Testimonial By Mark Braatz
Leanplum testimonial

Alex Tarrand

Head of Live Ops

Mobilityware

Leanplum gives us the flexibility to customize in-app message templates and timing, to reach users when they're most engaged with a look that matches our brand experience. Testimonial By Alex Tarrand
Leanplum testimonial

Lee Mullins

Optimization Manager

Tesco UK

In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes to our apps. The platform’s ease of use, coupled wi...th some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps.

Testimonial By Lee Mullins
CUSTOMERS TESTIMONIALS
Leanplum testimonial

Mark Braatz

GM & VP of Growth

TextNow

With Leanplum, we were able to engage tens of thousands more users inside our core app experience. We created lifecycle campaigns that pushed users to interact with our messaging and calling features soon after registration, leading to a five percent lift in retention. Leanplum has given us the too...ls to better understand and message our user base, and ultimately help us turn installs into DAU.

Testimonial By Mark Braatz
Leanplum testimonial

Alex Tarrand

Head of Live Ops

Mobilityware

Leanplum gives us the flexibility to customize in-app message templates and timing, to reach users when they're most engaged with a look that matches our brand experience. Testimonial By Alex Tarrand
Leanplum testimonial

Lee Mullins

Optimization Manager

Tesco UK

In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes to our apps. The platform’s ease of use, coupled wi...th some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps.

Testimonial By Lee Mullins
 

Banco Promerica Guatemala Scales Digital Account Openings & Boosts Disbursement by 105% via CleverTap

Banco Promerica Guatemala enhanced its digital account openings and increased disbursements by 105% using CleverTap's customer engagement platform. This strategic implementation aimed to boost digita...l adoption and streamline acquisition processes as the bank expanded its digital services.

 

APLAZO Recovers 60% Abandoned Carts and Cuts Operational Workload by 94% with CleverTap

APLAZO significantly improved its operations by using CleverTap, recovering 60% of abandoned carts and reducing its operational workload by 94%. This showcases CleverTap's effectiveness in enhancing ...customer engagement and personalization without the need for additional technical resources.

 

WalaPlus Boosts Conversions and Reduces Drop-Offs With Targeted, Behavior-Driven Engagement via CleverTap

WalaPlus successfully enhances conversions and minimizes drop-offs by using CleverTap's platform for targeted, behavior-driven engagement. The platform enables intelligent user segmentation, automate...d journey orchestration, and contextual messaging across channels.

PVcomBank - Banking

CleverTap’s all-in-one engagement platform helped PVcomBank boost digital product adoption by 134%. The bank used event tracking and behavioral analytics to understand user actions and reduce drop-of...fs. Automated push and app inbox notifications replaced SMS, saving 24.78 billion VND in marketing costs. PVcomBank also cut average call-center consultation time by 95%. Real-time analytics and personalized messaging improved customer satisfaction and retention.

Shawarmer - Food & Beverages

CleverTap helped Shawarmer use RFM-based automated segmentation to improve customer engagement. Shawarmer identified key meal occasions and targeted customers with personalized messages using CleverT...ap’s platform. The team focused on retention by using owned channels like push notifications, app pop-ups, email, and WhatsApp. As a result, Shawarmer saw a 9% increase in overall sales and retained 36% of at-risk customers. The solution helped Shawarmer stand out in a crowded food market in Saudi Arabia.

HDFC ERGO General Insurance - Insurance

CleverTap helped HDFC ERGO General Insurance boost unassisted health insurance sales on the Here App. The company used real-time segmentation and omnichannel engagement to target users with personali...zed messages. This led to a 3% conversion rate for unassisted health insurance sales and a 10% renewal uptick for private car comprehensive insurance. Health insurance renewals also increased by 3%. HDFC ERGO optimized communication across push notifications, in-app messages, WhatsApp, and native displays to drive results.

Frequently Asked Questions(FAQ)

for Leanplum

What is Leanplum?

Leanplum is a mobile marketing platform that delivers meaningful engagement across messaging and enhances the in-app experience. The mobile engagement platform helps to build lasting customer relaltionships from download to loyalty. Leanplum makes it easy to create cross- channel campaigns that unify messages and the in app experience.

By transforming data into an understanding of users' needs and wants, platform delivers unified experiences that are timely, tested, and relevant, building the customer loyalty that fuels business growth. Brands rely on Leanplum to help them orchestrate multi-channel campaigns, from messaging to the in-app experience all from a single, integrated platform. The platform includes features like Campaign Composer, web push notifications, email marketing, in-app messaging, mobile analytics and mobile A/B testing.

What is Leanplum used for?

Leanplum is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Communication Management and Onboarding .

What are the top features of Leanplum?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Leanplum.

Who uses Leanplum?

Leanplum is used by Information Technology And Services, Computer Software and Financial Services among other industries.

What are Leanplum alternatives?

Attentive, Alpha Anywhere, Onesignal and Casecamp are popular alternatives for Leanplum.

Where is Leanplum located?

Leanplum is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used Leanplum for engagement management and communication management

Leanplum Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.68/5 ★

Read Reviews (1)
Analytics

4.38/5 ★

Read Reviews (101)
Custom Reports

3.65/5 ★

Read Reviews (127)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.68/5 ★

Read Reviews (1)
Analytics

4.38/5 ★

Read Reviews (101)
Custom Reports

3.65/5 ★

Read Reviews (127)

Software Failure Risk Guidance

?

for Leanplum

Overall Risk Meter

Low Medium High

Top Failure Risks for Leanplum

CleverTap Private Limited News

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic Quadrant for Personalization Engines

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This recognition highlights CleverTap's capabilities in hyper-personalization through its CleverAI Decisioning Engine, which enhances customer engagement and conversion rates across various industries. The platform's focus on real-time orchestration and unified intelligence contributes to its market momentum.

Awards

CleverTap Recognized in the 2025 Gartner Magic Quadrant for Personalization Engines ES

CleverTap has been recognized as a Niche Player in the 2025 Gartner Magic Quadrant for Personalization Engines. This acknowledgment highlights CleverTap's comprehensive personalization capabilities, which enhance conversion rates and customer engagement. The platform's AI-driven features, such as IntelliNODE and Scribe, cater to various industries, including e-commerce and gaming, supporting real-time personalization and omnichannel marketing.

Awards

CleverTap and PalawanPay win dual honors at MARKETECH APAC Awards 2025 for excellence in marketing automation and omnichannel engagement

CleverTap and PalawanPay win dual honors at MARKETECH APAC Awards 2025 for excellence in marketing automation and omnichannel engagement

Product

CleverTaps Vision for AI-First Design: The Interface of Intent

CleverTap introduces its AI-first design philosophy, the Interface-of-Intent, which focuses on user intent rather than traditional clicks. This approach enhances software interaction by allowing users to express outcomes in plain language, leading to efficient and intuitive workflows. The design emphasizes transparency, manual editability, and modular AI integration, aiming to transform human-computer interaction by making AI a collaborative partner in achieving business goals.

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Financials

SERIES D