Comparison Summary
Introducing Lexer CDP and mParticle
Lexer CDP, and mParticle belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Lexer CDP covers Lifetime Value Management, Engagement Management with E-Mail, Loyalty Management with E-Mail, Segmentation And Targeting, etc.
mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it. " - Sam Hopgood
"It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. " - Fernando Machado
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that helps brands and retailers genuinely understand their customers
Customer data platform to simplify your customer data infrastructure
Financials
SERIES B
Business Need
Total Processes
(we found evidences for)
31
44
Total Goals
(we found evidences for)
9
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase customer life time value
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Enter new markets internationally or locally
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Improve brand engagement
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Increase average basket value
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Improve efficiency
- See 6 more
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Enhance customer relationships
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Enter new markets internationally or locally
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Acquire customers
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Improve ROI
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Improve brand engagement
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Increase customer life time value
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Improve efficiency
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Launch new products
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Grow market share
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Build brand awareness
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Improve internal communications
- See 8 more
Top Channels
Channels Used
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mobile
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social media
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channel partners
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Facebook
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mobile app
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games
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promotions
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website
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e-mail
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offline
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point of sale
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omnichannel
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Twitter
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coupons
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Pinterest
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chat
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Snapchat
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review sites
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Amazon
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mass media
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television
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on premises
- See 19 more
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mobile
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social media
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channel partners
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Facebook
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mobile app
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games
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promotions
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website
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e-mail
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offline
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point of sale
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omnichannel
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Twitter
-
coupons
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Pinterest
-
chat
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Snapchat
-
review sites
-
Amazon
-
mass media
-
television
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on premises
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
