Comparison Summary
Introducing Lexer CDP and Optimove
Lexer CDP, and Optimove belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Lexer CDP covers Lifetime Value Management, Engagement Management with E-Mail, Loyalty Management with E-Mail, Segmentation And Targeting, etc.
Optimove focuses on Engagement Management, Lifetime Value Management, Loyalty Management, Relationship Marketing, etc.
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it. " - Sam Hopgood
"Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their... efforts are paying off. " - Emma Rushe
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that helps brands and retailers genuinely understand their customers
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights
Financials
SERIES B
SERIES A
Business Need
Total Processes
(we found evidences for)
31
112
Total Goals
(we found evidences for)
9
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase customer life time value
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Enter new markets internationally or locally
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Improve brand engagement
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Increase average basket value
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Improve efficiency
- See 6 more
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Enhance customer relationships
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Acquire customers
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Increase customer life time value
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Increase sales & revenue
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Improve brand engagement
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Scale best practices
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Improve efficiency
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Build brand awareness
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Launch new products
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Improve internal communications
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Establish thought leadership
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Increase average basket value
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Improve digital and social presence
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Improve consistency
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Improve stakeholder relations
- See 15 more
Top Channels
Channels Used
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e-mail
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social media
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promotions
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phone calls
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website
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offline
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games
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mobile
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text SMS
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trade shows
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user generated content
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video
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blogs
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Facebook
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point of sale
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mobile app
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coupons
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omnichannel
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chat
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newsletter
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on premises
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mass media
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events
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display advertisement
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LinkedIn
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television
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review sites
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Amazon
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Instagram
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Netflix
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print media
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magazine
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Facebook page
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radio
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Slack
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out of home
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billboards
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newspaper
- See 35 more
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e-mail
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social media
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promotions
-
phone calls
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website
-
offline
-
games
-
mobile
-
text SMS
-
trade shows
-
user generated content
-
video
-
blogs
-
Facebook
-
point of sale
-
mobile app
-
coupons
-
omnichannel
-
chat
-
newsletter
-
on premises
-
mass media
-
events
-
display advertisement
-
LinkedIn
-
television
-
review sites
-
Amazon
-
Instagram
-
Netflix
-
print media
-
magazine
-
Facebook page
-
radio
-
Slack
-
out of home
-
billboards
-
newspaper
- See 35 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
