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Liftoff vs Adjust: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Liftoff vs. Adjust is based on a specific set of business needs and context. The comparison uses 3799 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Liftoff and Adjust

Liftoff, SAP Commerce Cloud, Optimizely Customized Commerce, etc., belong to a category of solutions that help E-Commerce Platform, whereas Adjust, AppsFlyer, Kochava, etc., belong to a category of solutions that help Marketing Attribution. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Liftoff covers Engagement Management with Mobile, Advertisement with Mobile, Competitive Intelligence with Mobile, Social Media Management with Mobile, etc.

Adjust focuses on Engagement Management with Mobile, Advertisement with Mobile, Campaign Management with Mobile, Competitive Intelligence with Mobile, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Liftoff

Focus area

Software Failure Risk

  • low

logo Adjust

Focus area

Adjust is better than Liftoff for

Software Failure Risk

  • low

About

Mobile App Marketing for Global App Growth

The Mobile Measurement Company | Adjust

Age

2012

2012

Financials

SERIES A

SERIES E

Business Need

Total Processes
(we found evidences for)

59

62

Total Goals
(we found evidences for)

15

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



competitive intelligence



social media management

social media analytics

engaging on social media

scheduling post to social media


communication management

sending & publishing communications


campaign management

campaign analytics

campaign monitoring


content management



lead qualification

lead qualification: technographic



influencer marketing


helpdesk management



training & onboarding




products & pricelist management


performance management


generation of new leads



loyalty management

identify target customers




trade show marketing


lifetime value management


sales document management


segmentation and targeting


workflow management


rating and review management


referral management


conversion management




Top Goals

Goals Achieved

  • Grow market share

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Acquire customers

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve efficiency

  • Build brand awareness

  • Improve visibility

  • Improve digital and social presence

  • Launch new products

  • Improve brand engagement

  • See 12 more
  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • See 12 more

Top Channels

Channels Used

  • mobile

  • social media

  • mobile app

  • Facebook

  • website

  • games

  • user generated content

  • offline

  • mass media

  • television

  • mobile ads

  • point of sale

  • blogs

  • Twitter

  • promotions

  • phone calls

  • video

  • movies

  • e-mail

  • display advertisement

  • Doubleclick

  • chat

  • Snapchat

  • newsletter

  • on premises

  • See 22 more
  • mobile

  • social media

  • mobile app

  • Facebook

  • website

  • games

  • user generated content

  • offline

  • mass media

  • television

  • mobile ads

  • point of sale

  • blogs

  • Twitter

  • promotions

  • phone calls

  • video

  • movies

  • e-mail

  • display advertisement

  • Doubleclick

  • chat

  • Snapchat

  • newsletter

  • on premises

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting