Liftoff Overview

Liftoff is a comprehensive platform for programmatic mobile app marketing, focusing on user acquisition and re-engagement. It maximizes user engagement and revenue through optimized ad campaigns and advanced analytics.

Use Cases

Customers recommend Engagement Management, Advertisement, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Liftoff.

Other use cases:

  • Creative Agency
  • Social Media Management
  • Sending & Publishing Communications
  • Campaign Management
  • Content Management
  • Collaboration
  • Lead Qualification: Technographic
See all use cases See less use cases

Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Liftoff.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Efficiency
  • Build Brand Awareness
  • Improve Visibility
  • Improve Digital And Social Presence
  • Launch New Products
  • Improve Brand Engagement
See all business priorities See less business priorities

Liftoff Use-Cases and Business Priorities: Customer Satisfaction Data

Liftoff works with different mediums / channels such as Mobile. Mobile App. Video etc.

Liftoff's features include Dashboard, SEM, Personalization, etc. and Liftoff support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Liftoff analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Instead of buying and optimizing purely on CPI, Liftoff delivers what I actually care about, post-install engagement at our target CPA...." Peer review by Glen Suh, Marketing Manager, MFour

Liftoff, ShippingEasy, Shippo, ShipStation, RepairShopr, etc., all belong to a category of solutions that help E-Commerce Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Liftoff

Top Industries

  • Marketing and Advertising
  • Professional Training & Coaching

Popular in

  • Small Business

Liftoff is popular in Marketing And Advertising, and Professional Training & Coaching, and is widely used by Small Business,

Comprehensive Insights on Liftoff Use Cases

What benefits does Liftoff offer for Engagement Management?

How can Liftoff optimize your Competitive Intelligence Workflow?

What Are the key features of Liftoff for Creative Agency?

What solutions does Liftoff provide for Social Media Management?

41+ more Business Use Cases

16 buyers and buying teams have used Cuspera to assess how well Liftoff solved their E-Commerce Platform needs. Cuspera uses 1979 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Platform needs.

Case Studies

Computer Software

CASE STUDY Unity

Liftoff worked with Unity to study ad spend cannibalization in programmatic advertising. The challenge was to see if advertisers bid against themselves when running campaigns on both Liftoff and Unit...y. Unity analyzed auction data for their largest mutual advertisers. The results showed advertisers only bid against themselves in 0.3% of auctions. This means cannibalization of ad spend is very rare when using both platforms.

Read more →
Internet

CASE STUDY TikTok

Vungle Playable+ helped TikTok boost user acquisition. TikTok wanted more high-quality users at lower CPIs. Vungle Creative Labs made Playable+ ads with video and interactive elements. They matched T...ikTok’s brand and used trending clips. VCL set up templates and creative workshops to keep ads fresh. TikTok saw a 95% increase in IPM after using these new ad formats.

Read more →
Media Production

CASE STUDY USA TODAY

Liftoff helped USA TODAY grow its mobile app with a user acquisition campaign. The team used A/B testing on ad creatives to find what worked best. They focused on banner and interstitial ads, testing... different headlines and topics. The campaign led to a 107.3% increase in app installs and a 386% increase in app opens. Cost per acquisition dropped by 56.8%. USA TODAY saw strong results and plans to keep testing new ad creatives.

Read more →
Food & Beverages

CASE STUDY Talabat

Liftoff helped Talabat, a leading food delivery app, boost mobile user acquisition in Saudi Arabia. Using machine learning, Liftoff targeted users likely to install and order food, optimizing ad spen...d and creative. The campaign cut cost-per-action by 15.5% and raised post-install events by 48.5%. Install-to-order rates jumped 72.2%. Creative A/B tests improved conversion rates by up to 172%. Talabat plans to expand these results to more countries.

Read more →
Entertainment

CASE STUDY ZiMAD

Liftoff helped ZiMAD grow their Magic Jigsaw Puzzles app. ZiMAD wanted more iOS installs with strong 90-day retention. Liftoff used AppsFlyer data to build lookalike profiles and ran A/B tests on ad ...creatives. They improved impression-to-install rate by 590% and increased average monthly installs by 315%. Over 15% of users stayed active after 90 days. ZiMAD increased ad spend by 5x, and 50% of monthly app opens came from Liftoff users.

Read more →
Retail

CASE STUDY Tophatter

Liftoff helped Tophatter grow product sales by 235% using targeted mobile user acquisition. Tophatter wanted more iOS and Android users who would join auctions and make purchases. Liftoff built audie...nce profiles and tested ad creatives to find the best users. The campaign cut cost per acquisition by 55%. Weekly first-time purchases increased 235% on iOS and 172% on Android. Tophatter saw strong results and increased ad spend for more growth.

Read more →

Video

How to Navigate the Evolving Landscape of Advertising and Revenue

Video Thumbnail

Frequently Asked Questions(FAQ)

for Liftoff

What is Liftoff?

Liftoff is Mobile App Marketing for programmatic user acquisition and re-engagement. It helps to find the best users, deliver the most engaging ad experience, and find users who generate the most revenue for the app.

It's a one-stop shop for programmatic advertising. With ad campaigns optimized to drive post-install conversions, Liftoff ensures to get the best return on the ad spend, delivers the most engaging ad experience, maximize the user LTV with re-engagement and access all the campaign data in real-time with the customized dashboard.

Its features include maximizing user engagement and revenue, short-term investments, long-term results, unbiased ML to scale performance, drive real conversions, decrease shopping cart abandonment rates, measure impact with advanced analytics and more.

What is Liftoff used for?

Liftoff is a E-Commerce Platform Software mainly used by its customers to Grow Market Share and Increase Sales & Revenue by Engagement Management, Advertisement and Competitive Intelligence .

What are the top features of Liftoff?

Dashboard, SEM and Personalization are some of the top features of Liftoff.

Who uses Liftoff?

Liftoff is used by Marketing And Advertising, Professional Training & Coaching among other industries.

What are Liftoff alternatives?

ShippingEasy, Shippo, ShipStation and RepairShopr are popular alternatives for Liftoff.

Where is Liftoff located?

Liftoff is headquartered at 555 Bryant Street, Suite #133, Palo Alto CA 94301..
lightning

Peers used Liftoff for engagement management and advertisement

Liftoff Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.28/5 ★

Read Reviews (36)
Analytics

4.66/5 ★

Read Reviews (102)
Custom Reports

4.17/5 ★

Read Reviews (376)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.28/5 ★

Read Reviews (36)
Analytics

4.66/5 ★

Read Reviews (102)
Custom Reports

4.17/5 ★

Read Reviews (376)

Software Failure Risk Guidance

?

for Liftoff

Overall Risk Meter

Low Medium High

Top Failure Risks for Liftoff

Liftoff, Inc News

Product

Liftoff launches Cortex, its next-gen ML platform driving superior mobile ad campaign performance - PR Newswire

Liftoff has introduced Cortex, a new machine learning platform aimed at enhancing the performance of mobile advertising campaigns.

Read more →

Liftoff, Inc Profile

Company Name

Liftoff, Inc

Company Website

https://liftoff.io/

Year Founded

2012

HQ Location

555 Bryant Street, Suite #133, Palo Alto CA 94301.

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES A