Guiding you to choose between Listrak vs. Marigold Engage: 2024

Comparison Summary

Listrak: Listrak's Cross-Channel Marketing Automation Platform is trusted by 1,000+ leading brands for email marketing and SMS mobile messaging. Customer insights and cross-channel orchestration are key features.

Marigold Engage: Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.

Listrak and Marigold Engage: Customer Satisfaction Data

Most deployed common Use Cases for Listrak and Marigold Engage

How does Listrak and Marigold Engage facilitate Engagement Management?

Listrak and Sailthru both offer tools for engaging customers through various channels like email, social media, and in-store communication. Listrak focuses specifically on retailers, using data to personalize interactions and increase customer lifetime value. Sailthru, on the other hand, emphasizes ease of use for marketers, enabling them to create personalized campaigns based on user engagement levels. However, both tools have limitations. Listrak lacks advanced features like browser push notifications while Sailthru's automation capabilities are not yet fully developed.

"...Listrak is wonderful if your company has a large email database with a goal of increasing customer engagement...." Peer review by Taylor Patton, Email Marketing Manager, Success Continuing Education, Inc.

"...If we are sending a personalized follow up from a Sales Rep, they could be sending out to 100+ people...." Peer review by Amanda Gaeta, Marketing and Business Development, !Savory Restaurant

What Are the key features of Listrak and Marigold Engage for Campaign Management?

Both Listrak and Sailthru are used to manage email marketing campaigns. Listrak is known for its drip marketing capabilities and focus on customer service. Sailthru excels in creating complex workflows and personalized campaigns. Listrak is often preferred for larger organizations with more complex needs, while Sailthru might be a better fit for smaller organizations with simpler campaign management requirements. A limitation of both is the lack of detailed information about campaign analytics.

"...List building, list segmentation, automated email campaigns, personalization of email campaigns, tracking your email metrics and campaigns, also has an optional CRM tool but we have not added it yet...." Peer review by Marisa L, Vice President of Digital Marketing/Ecommerce, Consumer Goods

"...Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company...." Peer review by Hayley Squire, Email Marketing Manager, Domino Media Group