Guiding you to choose between Listrak vs. Marigold Engage: 2024

Comparison Summary

Listrak: Listrak's Cross-Channel Marketing Automation Platform is trusted by 1,000+ leading brands for email marketing and SMS mobile messaging. Customer insights and cross-channel orchestration are key features.

Marigold Engage: Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.

Listrak and Marigold Engage: Customer Satisfaction Data

Most deployed common Use Cases for Listrak and Marigold Engage

What solutions does Listrak and Marigold Engage provide for Engagement Management?

Listrak and Sailthru both offer tools for engaging customers through various channels like email, social media, and in-store communication. Listrak focuses specifically on retailers, using data to personalize interactions and increase customer lifetime value. Sailthru, on the other hand, emphasizes ease of use for marketers, enabling them to create personalized campaigns based on user engagement levels. However, both tools have limitations. Listrak lacks advanced features like browser push notifications while Sailthru's automation capabilities are not yet fully developed.

"...We have been able to implement several customer engagement strategies, such as Post Purchase campaigns, a Preference Center, and dynamic on-site recommendations that are personalized for each customer...." Peer review by Megan N., Publishing

"...They do a good job at reaching out their community of users, to keep them engaged and up to date with the latest product developments...." Peer review by Joe Strouth, Website and Marketing Manager, overstockArt.com

What solutions does Listrak and Marigold Engage provide for Campaign Management?

Both Listrak and Sailthru are used to manage email marketing campaigns. Listrak is known for its drip marketing capabilities and focus on customer service. Sailthru excels in creating complex workflows and personalized campaigns. Listrak is often preferred for larger organizations with more complex needs, while Sailthru might be a better fit for smaller organizations with simpler campaign management requirements. A limitation of both is the lack of detailed information about campaign analytics.

"...I have been using them as my ESP for 5 years now and have had great success building my program and campaigns. ...." Peer review by Verified Reviewer, Retail