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Litmus vs SmartrMail: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Litmus vs. SmartrMail is based on a specific set of business needs and context. The comparison uses 5286 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Litmus and SmartrMail

Litmus, SmartrMail, Salesforce Email Studio, ConvertKit, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Litmus covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Collaboration with E-Mail, etc.

SmartrMail focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Cross Selling with E-Mail, Campaign Management with E-Mail, etc.

"Litmus has totally changed the way that we work at Zendesk. From the product to the customer service, you can feel that the whole company cares about making your email program better. " - Lily Cardiner

"These automotive parts need replacing every two years. This is quite a long time and I don’t know about you, but in relation to my own purchases online, I’m scrambling trying to find where I purchased last time. " - Tracie Rendell

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Litmus

Focus area

Litmus is better than SmartrMail for

Software Failure Risk

  • medium

logo SmartrMail

Focus area

Software Failure Risk

  • low

About

Litmus: Email Marketing, Email Design & Email Testing Tools

SmartrMail | Send better email in less time. SmartrMail is the easiest way to send emails that delight your customers and get more sales

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

98

36

Total Goals
(we found evidences for)

19

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


workflow management



campaign management

campaign monitoring

campaign analytics


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account


training & onboarding


segmentation and targeting


content management

content publishing

searching for content




competitive intelligence


products & pricelist management



sales document management

proposal & quote management


sales review & feedback



customer feedback management


generation of new leads


rating and review management



account management


lifetime value management





lead qualification

lead qualification: technographic




loyalty management

identify target customers



customer case management


knowledge management


personalized marketing


contact list management


trade show marketing








helpdesk management


Top Goals

Goals Achieved

  • Improve ROI

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Improve efficiency

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Establish thought leadership

  • Improve internal communications

  • Improve consistency

  • Improve visibility

  • Increase average basket value

  • See 16 more
  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • offline

  • point of sale

  • website

  • newsletter

  • promotions

  • social media

  • Facebook

  • Facebook page

  • print media

  • magazine

  • Instagram

  • mobile

  • coupons

  • mobile app

  • See 12 more
  • e-mail

  • offline

  • point of sale

  • website

  • newsletter

  • promotions

  • social media

  • Facebook

  • Facebook page

  • print media

  • magazine

  • Instagram

  • mobile

  • coupons

  • mobile app

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting