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Lob Print & Mail vs Ascent360: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lob Print & Mail vs. Ascent360 is based on a specific set of business needs and context. The comparison uses 1734 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lob Print & Mail and Ascent360

Lob Print & Mail, Broadridge Distributed Marketing Solution, Total Expert, etc., belong to a category of solutions that help Marketing Automation, whereas Ascent360, Lytics CDP, Optimizely Data Platform, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lob Print & Mail covers Engagement Management with Omnichannel, Direct Marketing, Workflow Management, Social Media Management, etc.

Ascent360 focuses on Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Loyalty Management, etc.

"The API is so simple to work with, it makes developing fun! ...The Address Verification has saved us so much time speaking to UPS to update incorrect addresses and lots of customers that are no longer blaming us for wrong address. " - Bianca L. Padilla

"Ascent360 has made it possible for Smartwool to get a complete view of our customer, no matter what the touchpoint. " - Sarah Seifert

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lob Print & Mail

Focus area

Software Failure Risk

  • low

logo Ascent360

Focus area

Software Failure Risk

  • low

About

Automated Direct Mail Platform to Program and control direct mail just like email

Data Driven Marketing Platform that result in immediate returns and lifetime advocates

Age

2013

Financials

SERIES B

Business Need

Total Processes
(we found evidences for)

49

43

Total Goals
(we found evidences for)

13

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



workflow management


social media management

social media analytics


sales document management


campaign management


products & pricelist management


training & onboarding


loyalty management

customise loyalty program


generation of new leads



lead qualification

lead qualification: technographic


communication management

sending & publishing communications


segmentation and targeting






channel management



personalized marketing


lifetime value management


community building


customer case management


contact list management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Launch new products

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve internal communications

  • See 10 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • social media

  • offline

  • mobile

  • point of sale

  • promotions

  • Facebook

  • Instagram

  • omnichannel

  • website

  • on premises

  • coupons

  • phone calls

  • games

  • causes and charity

  • text SMS

  • See 13 more
  • e-mail

  • social media

  • offline

  • mobile

  • point of sale

  • promotions

  • Facebook

  • Instagram

  • omnichannel

  • website

  • on premises

  • coupons

  • phone calls

  • games

  • causes and charity

  • text SMS

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting