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Lob Print & Mail vs Klaviyo: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lob Print & Mail vs. Klaviyo is based on a specific set of business needs and context. The comparison uses 6931 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lob Print & Mail and Klaviyo

Lob Print & Mail, Klaviyo, Broadridge Distributed Marketing Solution, Total Expert, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lob Print & Mail covers Engagement Management with Omnichannel, Direct Marketing, Workflow Management, Social Media Management, etc.

Klaviyo focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

"If you’re in the business of sending direct mail, Lob is the best in the industry. " - Austin Hale

"Other email software is for sending emails. Klaviyo is for making money. " - Fred Perrotta

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lob Print & Mail

Focus area

Software Failure Risk

  • low

logo Klaviyo

Focus area

Klaviyo is better than Lob Print & Mail for

Software Failure Risk

  • low

About

Automated Direct Mail Platform to Program and control direct mail just like email

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Age

2013

2012

Financials

SERIES B

SERIES D

Business Need

Total Processes
(we found evidences for)

49

98

Total Goals
(we found evidences for)

13

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



workflow management


social media management

social media analytics


sales document management

contract management



products & pricelist management


training & onboarding


loyalty management

customise loyalty program

identify target customers


generation of new leads



lead qualification

lead qualification: technographic

lead qualification: behavioural


communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting







competitive intelligence



trade show marketing



rating and review management


courses & assessment



personalized marketing


lifetime value management


helpdesk management



contact list management



measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score




searching for content


content management

searching for content




social media marketing





promotion management


database marketing


knowledge management


conversion management




Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Launch new products

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve internal communications

  • See 10 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more
  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting