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Lob Print & Mail vs Zoho Marketing Automation: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lob Print & Mail vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 1209 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lob Print & Mail and Zoho Marketing Automation

Lob Print & Mail, Zoho Marketing Automation, Broadridge Distributed Marketing Solution, Total Expert, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lob Print & Mail covers Engagement Management with Omnichannel, Direct Marketing, Workflow Management, Social Media Management, etc.

Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.

"I was very skeptical when we first moved this mail work out of house and in retrospect it was absolutely critical to letting us focus on our mission in a more scalable, consistent way. " - Michael Morisy

"Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. " - Christopher Krefft

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lob Print & Mail

Focus area

Lob Print & Mail is better than Zoho Marketing Automation for

Software Failure Risk

  • low

logo Zoho Marketing Automation

Focus area

Software Failure Risk

  • medium

About

Automated Direct Mail Platform to Program and control direct mail just like email

Marketing automation software for faster business growth

Age

2013

1996

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

49

22

Total Goals
(we found evidences for)

13

4

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



workflow management


social media management

social media analytics


sales document management


campaign management


products & pricelist management


training & onboarding


loyalty management

customise loyalty program


generation of new leads



lead qualification

lead qualification: technographic


communication management

sending & publishing communications


segmentation and targeting






personalized marketing




conversion management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Launch new products

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve internal communications

  • See 10 more
  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • See 1 more

Top Channels

Channels Used

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more
  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting