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Lotame vs Alation: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lotame vs. Alation is based on a specific set of business needs and context. The comparison uses 3166 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and Alation

Lotame, Alation, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Alation focuses on Collaboration, Competitive Intelligence, Workflow Management, Communication Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Lotame is better than Alation for

Software Failure Risk

  • low

logo Alation

Focus area

Software Failure Risk

  • low

About

Lotame: DMP Provider | Data Management Platform & Solutions

Alation | Enterprise Data Catalog & Data Governance

Age

2006

Financials

SERIES D

SERIES C

Business Need

Total Processes
(we found evidences for)

52

45

Total Goals
(we found evidences for)

13

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management


social media management

social media analytics


competitive intelligence







workflow management


business development



knowledge management


customer case management





compliance & governance



contact list management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Improve visibility

  • Acquire customers

  • Manage risk

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve consistency

  • Improve efficiency

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Improve ROI

  • Establish thought leadership

  • See 11 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • promotions

  • phone calls

  • offline

  • on premises

  • print media

  • social media

  • LinkedIn

  • causes and charity

  • point of sale

  • video

  • Netflix

  • events

  • trade shows

  • See 12 more
  • user generated content

  • blogs

  • promotions

  • phone calls

  • offline

  • on premises

  • print media

  • social media

  • LinkedIn

  • causes and charity

  • point of sale

  • video

  • Netflix

  • events

  • trade shows

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting