Comparison Summary

Lotame: Lotame's Spherical platform enhances data intelligence and usability for digital marketers. A demo can be booked to see its capabilities in action.

ataccama: Ataccama accelerates business initiatives with trusted, high-quality, and governed data. AI-powered data management ensures efficiency and reliability.

logo Lotame

Focus area

Software Failure Risk

  • low

logo ataccama

Focus area

Software Failure Risk

  • low

Lotame and ataccama: Customer Satisfaction Data

Most deployed common Use Cases for Lotame and ataccama

How does Lotame and ataccama facilitate Campaign Management?

Lotame enables marketers to create and track audiences for campaign management, while Ataccama focuses on providing a comprehensive customer view to support marketing campaigns and analytics. Lotame's platform makes it easy to build and expand custom audiences, while Ataccama emphasizes data analytics and 360-degree customer insights. Both tools aim to improve marketing campaign effectiveness, but Lotame emphasizes audience creation and tracking, while Ataccama focuses on customer data analysis.
"...We have made better use of data to inform campaign strategy and activation, and continue to optimise campaigns using analytics derived from the DMP...." Peer review by Roli Okoro, Group Director, Audience on Demand, Publicis Media
"...A major European bank harnessed text analytics with Ataccama for a 10x increase in event marketing campaign success. ..." Text Analytics

Lotame in Action: Unique Use Cases

How does Lotame address your Advertisement Challenges?

What Are the key features of Lotame for Engagement Management?

How does Lotame address your Training & Onboarding Challenges?


ataccama in Action: Unique Use Cases

How can ataccama enhance your Collaboration process?

About

Lotame: DMP Provider | Data Management Platform & Solutions

Enterprise Data Quality Fabric

Age

2006

Financials

SERIES D

PRIVATE

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting