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Lotame vs Aweber: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lotame vs. Aweber is based on a specific set of business needs and context. The comparison uses 8303 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and Aweber

Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas Aweber, ConvertKit, Brevo, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Aweber focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Lotame is better than Aweber for

Software Failure Risk

  • low

logo Aweber

Focus area

Aweber is better than Lotame for

Software Failure Risk

  • low

About

Lotame: DMP Provider | Data Management Platform & Solutions

AWeber: Email Marketing

Age

2006

1998

Financials

SERIES D

PRIVATE

Business Need

Total Processes
(we found evidences for)

52

98

Total Goals
(we found evidences for)

13

15

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign analytics

campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management


social media management

social media analytics


competitive intelligence




sales document management

proposal & quote management


subscription management




workflow management



lifetime value management



business development



creating contact list


contact list management

creating contact list


referral management






measuring customer satisfaction


customer feedback management

measuring customer satisfaction



account management


social media marketing


personalized marketing




rating and review management


knowledge management


discount management


relationship management


payment management


conference call management



create learning path


courses & assessment

create learning path


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve efficiency

  • Improve brand engagement

  • Improve internal communications

  • Reduce bounce

  • Establish thought leadership

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • user generated content

  • blogs

  • mass media

  • promotions

  • phone calls

  • mobile

  • Facebook

  • offline

  • video

  • coupons

  • chat

  • Twitter

  • display advertisement

  • review sites

  • games

  • mobile app

  • causes and charity

  • LinkedIn

  • Instagram

  • point of sale

  • on premises

  • Amazon

  • Tripadvisor

  • events

  • trade shows

  • out of home

  • brochure

  • eBay

  • Facebook page

  • Pinterest

  • text SMS

  • Snapchat

  • See 33 more
  • e-mail

  • social media

  • website

  • newsletter

  • user generated content

  • blogs

  • mass media

  • promotions

  • phone calls

  • mobile

  • Facebook

  • offline

  • video

  • coupons

  • chat

  • Twitter

  • display advertisement

  • review sites

  • games

  • mobile app

  • causes and charity

  • LinkedIn

  • Instagram

  • point of sale

  • on premises

  • Amazon

  • Tripadvisor

  • events

  • trade shows

  • out of home

  • brochure

  • eBay

  • Facebook page

  • Pinterest

  • text SMS

  • Snapchat

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting