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Lotame vs Rakuten Advertising: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Lotame low Failure Risk for Rakuten Advertising medium
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Comparison Summary

This comparison report of Lotame vs. Rakuten Advertising is based on a specific set of business needs and context. The comparison uses 961 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and Rakuten Advertising

Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas Rakuten Advertising belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Rakuten Advertising focuses on Advertisement, Engagement Management, Communication Management with Mobile, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Software Failure Risk

  • low

logo Rakuten Advertising

Focus area

Software Failure Risk

  • medium

About

Lotame: DMP Provider | Data Management Platform & Solutions

Rakuten Advertising | Combines Rakuten's media properties; affiliate, display and search marketing

Age

2006

Financials

SERIES D

PRIVATE

Business Need

Total Processes
(we found evidences for)

52

19

Total Goals
(we found evidences for)

13

9

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (57)

Read Reviews (8)

sending & publishing communications

Read Reviews (57)

Read Reviews (8)

advertisement

Read Reviews (48)

Read Reviews (24)

engagement management

Read Reviews (45)

Read Reviews (8)

engaging and following up

Read Reviews (34)

Read Reviews (4)

campaign management

Read Reviews (31)

Read Reviews (4)

campaign analytics

Read Reviews (11)

Read Reviews (0)

campaign monitoring

Read Reviews (5)

Read Reviews (0)

training & onboarding

Read Reviews (9)

Read Reviews (0)

lead qualification

Read Reviews (9)

Read Reviews (0)

lead qualification: demographic

Read Reviews (7)

Read Reviews (0)

lead qualification: behavioural

Read Reviews (2)

Read Reviews (0)

loyalty management

Read Reviews (5)

Read Reviews (3)

identify target customers

Read Reviews (3)

Read Reviews (0)

customise loyalty program

Read Reviews (1)

Read Reviews (2)

segmentation and targeting

Read Reviews (4)

Read Reviews (0)

helpdesk management

Read Reviews (3)

Read Reviews (0)

content management

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (2)

Read Reviews (0)

international marketing

Read Reviews (2)

Read Reviews (1)

products & pricelist management

Read Reviews (2)

Read Reviews (0)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more

  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase sales & revenue

  • Improve visibility

  • See 6 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • promotions

  • user generated content

  • blogs

  • video

  • review sites

  • Yelp

  • offline

  • on premises

  • point of sale

  • See 8 more

  • mobile

  • mobile app

  • promotions

  • user generated content

  • blogs

  • video

  • review sites

  • Yelp

  • offline

  • on premises

  • point of sale

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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No Data

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting