Comparison Summary
This comparison report of Lotame vs. Rakuten Advertising is based on a specific set of business needs and context. The comparison uses 961 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Lotame and Rakuten Advertising
Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas Rakuten Advertising belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.
Rakuten Advertising focuses on Advertisement, Engagement Management, Communication Management with Mobile, Campaign Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Lotame: DMP Provider | Data Management Platform & Solutions
Rakuten Advertising | Combines Rakuten's media properties; affiliate, display and search marketing
Age
2006
Financials
SERIES D
PRIVATE
Business Need
Total Processes
(we found evidences for)
52
19
Total Goals
(we found evidences for)
13
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve efficiency
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Grow market share
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Improve stakeholder relations
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Scale best practices
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Improve brand engagement
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Build brand awareness
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Improve visibility
- See 10 more
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Acquire customers
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Improve brand engagement
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Enhance customer relationships
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Improve stakeholder relations
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Enter new markets internationally or locally
-
Grow market share
-
Build brand awareness
-
Increase sales & revenue
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Improve visibility
- See 6 more
Top Channels
Channels Used
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mobile
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mobile app
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promotions
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user generated content
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blogs
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video
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review sites
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Yelp
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offline
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on premises
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point of sale
- See 8 more
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mobile
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mobile app
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promotions
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user generated content
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blogs
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video
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review sites
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Yelp
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offline
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on premises
-
point of sale
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
