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Lotame vs Skai: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lotame vs. Skai is based on a specific set of business needs and context. The comparison uses 5592 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and Skai

Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas Skai, Adroll, MediaMath platform, etc., belong to a category of solutions that help Cross Channel Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Skai focuses on Advertisement with Social Media, Campaign Management, Engagement Management with Social Media, Communication Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Lotame is better than Skai for

Software Failure Risk

  • low

logo Skai

Focus area

Skai is better than Lotame for

Software Failure Risk

  • low

About

Lotame: DMP Provider | Data Management Platform & Solutions

Data-driven insights and optimization technology that scales performance and engagement

Age

2006

Financials

SERIES D

SERIES F

Business Need

Total Processes
(we found evidences for)

52

92

Total Goals
(we found evidences for)

13

17

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management


social media management

social media analytics


competitive intelligence





sales document management

proposal & quote management

contract management




conversion management


category management





workflow management



lifetime value management


social media marketing





sales call management


touchpoint management


channel management



promotion management



knowledge management


contact list management


measuring customer satisfaction


customer feedback management

measuring customer satisfaction






rating and review management


performance management



account management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve efficiency

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Improve visibility

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve consistency

  • See 14 more

Top Channels

Channels Used

  • social media

  • review sites

  • Amazon

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • Pinterest

  • offline

  • promotions

  • website

  • video

  • mobile app

  • mass media

  • television

  • point of sale

  • games

  • display advertisement

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • coupons

  • user generated content

  • blogs

  • e-mail

  • trade shows

  • Twitter

  • print media

  • magazine

  • eBay

  • Whatsapp

  • Slack

  • omnichannel

  • Facebook page

  • See 32 more
  • social media

  • review sites

  • Amazon

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • Pinterest

  • offline

  • promotions

  • website

  • video

  • mobile app

  • mass media

  • television

  • point of sale

  • games

  • display advertisement

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • coupons

  • user generated content

  • blogs

  • e-mail

  • trade shows

  • Twitter

  • print media

  • magazine

  • eBay

  • Whatsapp

  • Slack

  • omnichannel

  • Facebook page

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting