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LoyaltyTrac® vs Epsilon PeopleCloud Loyalty: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of LoyaltyTrac® vs. Epsilon PeopleCloud Loyalty is based on a specific set of business needs and context. The comparison uses 588 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing LoyaltyTrac® and Epsilon PeopleCloud Loyalty

LoyaltyTrac®, and Epsilon PeopleCloud Loyalty belong to a category of solutions that help Customer Loyalty Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

LoyaltyTrac® covers Loyalty Management, Helpdesk Management, Social Media Management, Sales Incentive Management, etc.

Epsilon PeopleCloud Loyalty focuses on Loyalty Management with Promotions, Engagement Management with Offline, Competitive Intelligence with Offline, Lifetime Value Management, etc.

"We started our LoyaltyTrac program with 12 email addresses and now have over 90,000 members we email regularly. Members comprise 65% of invoices and spend 10% more per transaction than non-members. I can't tell you how wonderful it has been to work ...with all of you. You have a great team, innovative business model, and fantastic customer service " - Cindy Burdette

"Showing the right message to the right people at the right time is extremely important. And that is one of the things [Epsilon] does very well " - Brian Lamb

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo LoyaltyTrac®

Focus area

Software Failure Risk

  • medium

logo Epsilon PeopleCloud Loyalty

Focus area

Epsilon PeopleCloud Loyalty is better than LoyaltyTrac® for

Software Failure Risk

  • medium

About

LoyaltyTrac Rewards Program for maximum ease-of-use and profitability

Customer-Centric Loyalty Programs to create loyalty experiences that power lifetime connections with user customers

Age

1969

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

16

19

Total Goals
(we found evidences for)

5

12

Top Processes

Evidences indicate better relative satisfaction


customise loyalty program


helpdesk management


social media management

social media analytics


sales document management



redemption management


sales incentive management



lifetime value management



generation of new leads


engaging and following up


engagement management

engaging and following up


competitive intelligence



sending & publishing communications


communication management

sending & publishing communications



campaign management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Increase sales & revenue

  • See 2 more
  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve efficiency

  • Improve brand engagement

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • See 9 more

Top Channels

Channels Used

  • offline

  • e-mail

  • point of sale

  • promotions

  • user generated content

  • blogs

  • movies

  • television

  • mass media

  • phone calls

  • text SMS

  • omnichannel

  • mobile

  • newsletter

  • video

  • See 12 more
  • offline

  • e-mail

  • point of sale

  • promotions

  • user generated content

  • blogs

  • movies

  • television

  • mass media

  • phone calls

  • text SMS

  • omnichannel

  • mobile

  • newsletter

  • video

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting