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Mailchimp vs EmailOctopus: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mailchimp vs. EmailOctopus is based on a specific set of business needs and context. The comparison uses 96115 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mailchimp and EmailOctopus

Mailchimp, EmailOctopus, Constant Contact, Campaign Monitor, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mailchimp covers Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Advertisement with Social Media, etc.

EmailOctopus focuses on Communication Management with E-Mail, Helpdesk Management, Engagement Management with E-Mail, Drip Marketing with E-Mail, etc.

"Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, ...to reach our best customers, and for event follow-up. " - Virginia Johnson

"Without EmailOctopus, I would have had to cut my lists substantially which I’d hate to do as an independent writer. This would have impacted my discoverability and I’d even have lost out on some promotional opportunities " - Liz Gavin

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mailchimp

Focus area

Mailchimp is better than EmailOctopus for

Software Failure Risk

  • medium

logo EmailOctopus

Focus area

EmailOctopus is better than Mailchimp for

Software Failure Risk

  • low

About

Become the brand you want to be with smarter marketing built for big things.

EmailOctopus - Email marketing for less

Age

2001

Financials

SEED

PRIVATE

Business Need

Total Processes
(we found evidences for)

143

56

Total Goals
(we found evidences for)

22

11

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring


engagement management

engaging and following up

engaging with scheduling & cadence



contact list management

creating contact list


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


searching for content



generation of new leads





sales document management

proposal & quote management

contract management


training & onboarding


competitive intelligence


social media marketing


segmentation and targeting


knowledge management

creating knowledge base


identify target customers

customise loyalty program




promotion management


customer feedback management

measuring customer satisfaction





personalized marketing




lead qualification

lead qualification: technographic

lead qualification: demographic

lead qualification: behavioural


trade show marketing







subscription management



conversion management


discount management


products & pricelist management



relationship management


account management


rating and review management






lifetime value management


business development


distribution management


courses & assessment

create learning path


community building


follower management


outbound marketing





performance management


database marketing



relationship marketing




sales review & feedback





pipeline management


sales call management

meeting management


international marketing




payment management



referral management


influencer marketing


billing and invoice management




touchpoint management


channel management


customer case management


sales incentive management




category management



opportunity management





Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Scale best practices

  • Improve brand engagement

  • Improve efficiency

  • Establish thought leadership

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve visibility

  • Improve consistency

  • Increase average basket value

  • Reduce bounce

  • Shorten ramp up time

  • Improve navigation

  • See 19 more
  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Improve brand engagement

  • Improve digital and social presence

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • social media

  • review sites

  • Amazon

  • promotions

  • newsletter

  • user generated content

  • blogs

  • offline

  • point of sale

  • website

  • events

  • phone calls

  • mass media

  • television

  • Facebook

  • causes and charity

  • mobile

  • mobile app

  • See 16 more
  • e-mail

  • social media

  • review sites

  • Amazon

  • promotions

  • newsletter

  • user generated content

  • blogs

  • offline

  • point of sale

  • website

  • events

  • phone calls

  • mass media

  • television

  • Facebook

  • causes and charity

  • mobile

  • mobile app

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting