Mailchimp Overview

Mailchimp leverages real-time behavior data and AI to boost customer conversions. The platform is user-friendly and free to start.

Use Cases

Customers recommend Communication Management, Campaign Management, Engagement Management, as the business use cases that they have been most satisfied with while using Mailchimp.

Other use cases:

  • Advertisement
  • Contact List Management
  • Social Media Management
  • Content Management
  • Drip Marketing
  • Generation Of New Leads
  • Helpdesk Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Mailchimp.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Efficiency
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Improve Consistency
  • Increase Average Basket Value
  • Reduce Bounce
  • Shorten Ramp Up Time
  • Improve Navigation
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Mailchimp Use-Cases and Business Priorities: Customer Satisfaction Data

Mailchimp works with different mediums / channels such as E-Mail. Social Media. Facebook etc.

Mailchimp's features include Templates, Personalization, Landing Page, etc. and Mailchimp support capabilities include Email Support, AI Powered, Chat Support, etc. also Mailchimp analytics capabilities include Analytics, and Custom Reports.

Reviews

"Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this." - Marissa Axell

Mailchimp, Rejoiner, GMass, Moosend, Netcore, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mailchimp

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Mailchimp is popular in Marketing And Advertising, Non-Profit Organization Management, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Mailchimp Use Cases

Why is Mailchimp the best choice for Communication Management?

What Are the key features of Mailchimp for Campaign Management?

Why is Mailchimp the best choice for Engagement Management?

How does Mailchimp facilitate Contact List Management?

100+ more Business Use Cases

27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Mailchimp testimonial

Marissa Axell

Co-founder

17th Street Athletic Club

Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this. Testimonial By Marissa Axell
Mailchimp testimonial

Morgan Schaffner

Marketing Manager

AdHoc Presents

Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner
Mailchimp testimonial

Daisy Downs

Co-Founder and Vice President of Marketing

UrbanSitter

As we continue to segment and test our campaigns, we are seeing our revenue and engagement increase with our customers. Testimonial By Daisy Downs
CUSTOMERS TESTIMONIALS
Mailchimp testimonial

Marissa Axell

Co-founder

17th Street Athletic Club

Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this. Testimonial By Marissa Axell
Mailchimp testimonial

Morgan Schaffner

Marketing Manager

AdHoc Presents

Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner
Mailchimp testimonial

Daisy Downs

Co-Founder and Vice President of Marketing

UrbanSitter

As we continue to segment and test our campaigns, we are seeing our revenue and engagement increase with our customers. Testimonial By Daisy Downs

Case Studies

Design

CASE STUDY Neon

Design studio Neon Workshops markets and manages finances so they can educate and inspire students, artists, and more to create one‑of‑a‑kind pieces.

Retail

CASE STUDY Cambio & Co.

Cambio & Co. Fuses Jewelry, Storytelling, and Cultural Heritage into a Brand

Non-Profit Organization Management

CASE STUDY SheEdits

A visionary approach to scholarship guidance expands access to higher education, powered by strategic email and SMS campaigns.

Retail

CASE STUDY Yuool

With strategic guidance from a Mailchimp Success Manager, the Brazil‑based brand developed a personalized plan to drive growth.

Financial Services

CASE STUDY One Stop Taxes

Mailchimp and QuickBooks to market One Stop Taxes and empower their customers.

Government Administration

CASE STUDY Talk London, the Greater London Authority

By using a custom integration and automated journeys, the Greater London Authority’s civic engagement platform made it easier for Londoners to share what they hope to see in their city.

Video

How to Design & Style Your Mailchimp Email Campaign (2023)

Video Thumbnail

Frequently Asked Questions(FAQ)

for Mailchimp

What is Mailchimp?

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.

It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.

What is Mailchimp used for?

Mailchimp is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Campaign Management and Engagement Management .

What are the top features of Mailchimp?

Templates, Personalization and Landing page are some of the top features of Mailchimp.

Who uses Mailchimp?

Mailchimp is used by Marketing And Advertising, Non-Profit Organization Management and Information Technology And Services among other industries.

What are Mailchimp alternatives?

Rejoiner, GMass, Moosend and Netcore are popular alternatives for Mailchimp.

Where is Mailchimp located?

Mailchimp is headquartered at 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA .
lightning

Peers used Mailchimp for communication management and campaign management

Mailchimp Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.97/5 ★

Read Reviews (59)
Analytics

4.40/5 ★

Read Reviews (3261)
Custom Reports

3.81/5 ★

Read Reviews (19729)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.97/5 ★

Read Reviews (59)
Analytics

4.40/5 ★

Read Reviews (3261)
Custom Reports

3.81/5 ★

Read Reviews (19729)

Software Failure Risk Guidance

?

for Mailchimp

Overall Risk Meter

Low Medium High

Top Failure Risks for Mailchimp

Mailchimp News

Product

Mailchimp unveils new AI marketing tools to help small businesses win more customers

Mailchimp launched a suite of AI-driven marketing tools and integrations at its FWD: London event, targeting small and mid-sized businesses. New features include advanced lead generation integrations with Meta, TikTok, Google, Snapchat, and LinkedIn, plus over 100 industry-specific pop-up templates. These updates streamline ad data flow into Mailchimp and enhance real-time customer engagement and analytics.

Partnership

INSIDEA Partners with Mailchimp to Deliver Smarter, ROI-Driven Email Marketing at Scale

Mailchimp has partnered with INSIDEA to enhance email marketing solutions, combining Mailchimps automation platform with INSIDEAs expertise to deliver scalable, ROI-focused campaigns for clients. The collaboration aims to improve marketing efficiency and measurable results for businesses.

Product

Mailchimp Announces New Product Enhancements and Refreshed Popup Forms

Mailchimp has announced new product enhancements and refreshed popup forms.

CallRail Announces Partnership With Intuit Mailchimp

CallRail partners with Intuit Mailchimp to enhance marketing and analytics integration.

Mailchimp Profile

Company Name

Mailchimp

Company Website

https://mailchimp.com/

Year Founded

2001

HQ Location

675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

Employees

1001-5000

Social

Financials

SEED