Mailchimp: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Mailchimp
Brand: Mailchimp
Rating: 4.47 (94861 reviews)

4.47 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(94861)

Become the brand you want to be with smarter marketing built for big things.

AI Powered

Mailchimp Overview

Mailchimp leverages real-time behavior data and AI to boost customer conversions. The platform is user-friendly and free to start.

Use Cases

Customers recommend Communication Management, Campaign Management, Engagement Management, as the business use cases that they have been most satisfied with while using Mailchimp.

Other use cases:

Advertisement
Contact List Management
Social Media Management
Content Management
Drip Marketing
Generation Of New Leads
Helpdesk Management

See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Mailchimp.

Other priorities:

Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Improve ROI
Build Brand Awareness
Improve Internal Communications
Grow Market Share
Launch New Products
Improve Digital And Social Presence
Scale Best Practices
Improve Brand Engagement
Improve Efficiency
Establish Thought Leadership
Increase Customer Life Time Value
Improve Stakeholder Relations
Improve Visibility
Improve Consistency
Increase Average Basket Value
Reduce Bounce
Shorten Ramp Up Time
Improve Navigation

See all business priorities See less business priorities

Mailchimp Use-Cases and Business Priorities: Customer Satisfaction Data

Mailchimp works with different mediums / channels such as E-Mail. Social Media. Facebook etc.

Mailchimp's features include Templates, Personalization, Landing Page, etc. and Mailchimp support capabilities include Email Support, AI Powered, Chat Support, etc. also Mailchimp analytics capabilities include Analytics, and Custom Reports.

Reviews

"The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless." - Louise

Mailchimp, Constant Contact, Campaign Monitor, Brevo, Kit ''formerly ConvertKit'', etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mailchimp

Top Industries

Marketing and Advertising
Non-Profit Organization Management
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Mailchimp is popular in Marketing And Advertising, Non-Profit Organization Management, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Mailchimp Use Cases

What makes Mailchimp ideal for Communication Management?

Mailchimp enables users to design and send professional emails to large audiences. Users can create templates, upload contacts, and track email performance. The platform supports automated email sending and provides robust reporting options. However, there is a daily limit on the number of emails that can be sent.

"...The information is passed to Mailchimp automatically who sends an email to confirm that the person rally subscribed...." Peer review by Philip S., Computer Software

Read Reviews

What benefits does Mailchimp offer for Campaign Management?

Mailchimp effectively facilitates the design, execution, and analysis of email marketing campaigns for diverse audiences. The software features intuitive design tools, robust analytics, and various pre-built templates, allowing for efficient campaign creation and management. While Mailchimp is a suitable option for many users, more complex campaign management can become challenging.

"...You can create automated sequences of workflows, email marketing campaigns with very professional templates, all at a very affordable cost...." Peer review by Janel M, Marketing Team Member, Marketing and Advertising

Read Reviews

What Are the key features of Mailchimp for Engagement Management?

Mailchimp facilitates engagement by enabling users to create and send email campaigns, monitor email open rates, and analyze email performance data. This software also supports automated email campaigns, allowing for follow-up messages and triggered email sequences. Mailchimp's capabilities are more suited to small and medium-sized businesses with less complex email marketing needs.

"...And customer engagement is higher than before because of my ability to send out monthly news blasts and promotions...." Peer review by Jenny P., Owner, Consumer Services

Read Reviews

How can Mailchimp optimize your Advertisement Workflow?

Mailchimp offers a service for creating ads on social media networks such as Facebook and Instagram. It also provides tools for managing email and advertising campaigns, including the creation of personalized templates and landing pages. Mailchimp allows users to track engagement and automate processes, but its advertising reporting features are limited in accuracy.

"...It offers a landing page creation, social media ads, and a lot of automations and integrations with third party tools...." Peer review by Isaura S

Read Reviews

What makes Mailchimp ideal for Contact List Management?

Mailchimp enables the creation and management of contact lists, facilitating the sending of emails to customers and prospects. Users can import large contact lists, segment them, and create customized email campaigns. While Mailchimp offers robust contact list management features, it lacks advanced capabilities for combining lists without duplicating contacts.

"...Good for monthly newsletters, where it is a cost-effective medium for building relationships and maintaining regular contact with customers and prospects...." Peer review by Verified User, Manager in Marketing, Computer Software

Read Reviews

100+ more Business Use Cases

27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Louise Performance Marketing Manager ShapeWays	The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless. Testimonial By Louise
Virginia Johnson Creative Director Onward Reserve	Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, to reach our best customers, and for event follow-...up. Testimonial By Virginia Johnson
Terry Conway Marketing and Communications Director World Arts West	We're using tags to organize our audience depending on what they've done and how they interact with us. I’m a marketing department of one, so having an easy method to segment our audience is essential. Testimonial By Terry Conway

CUSTOMERS	TESTIMONIALS
Louise Performance Marketing Manager ShapeWays	The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless. Testimonial By Louise
Virginia Johnson Creative Director Onward Reserve	Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, to reach our best customers, and for event follow-...up. Testimonial By Virginia Johnson
Terry Conway Marketing and Communications Director World Arts West	We're using tags to organize our audience depending on what they've done and how they interact with us. I’m a marketing department of one, so having an easy method to segment our audience is essential. Testimonial By Terry Conway

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Patasbox Food & Beverages	Food & Beverages	Case Study Patasbox How Patasbox Grew Sales by 49% in a Changing World Read More
The Happiness Planner Consumer Goods	Consumer Goods	Case Study The Happiness Planner How The Happiness Planner Creates More Content in Less Time Read More
World Arts West Non-Profit Organization Management	Non-Profit Organization Management	Case Study World Arts West Targeting Smarter with Tags and Segments Read More

Video

How to Design & Style Your Mailchimp Email Campaign (2023)

Frequently Asked Questions(FAQ)

for Mailchimp

What is Mailchimp?

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.

It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.

What is Mailchimp used for?

Mailchimp is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Campaign Management and Engagement Management .

What are the top features of Mailchimp?

Templates, Personalization and Landing page are some of the top features of Mailchimp.

Who uses Mailchimp?

Mailchimp is used by Marketing And Advertising, Non-Profit Organization Management and Information Technology And Services among other industries.