Overview: Mailchimp and Robly as Email Marketing Category solutions.

Mailchimp excels in providing a comprehensive suite for email marketing, ideal for larger enterprises needing robust communication and engagement management. Robly offers a more streamlined solution, suitable for smaller companies or specific needs with a focus on AI-powered features for efficiency in communication processes. Both platforms offer strong vendor support but differ significantly in the scale and depth of features catering to varied business objectives in digital marketing.

Mailchimp: Mailchimp leverages real-time behavior data and AI to boost customer conversions. The platform is user-friendly and free to start.

Robly: Robly is a leading innovator in Small Business Marketing Automation. OpenGen was invented in 2014 and Robly A.I. in 2015.

Mailchimp and Robly: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Mailchimp helps users with communication management, campaign management, and contact list management, which supports businesses in managing large-scale email marketing operations. read more →

Robly facilitates communication management and campaign management, focusing on streamlined operations suitable for smaller campaigns and businesses. read more →

Business Goals

Mailchimp supports goals like acquiring customers, enhancing relationships, and increasing sales, making it ideal for businesses looking to expand their market reach. read more →

Robly focuses on acquiring customers and improving communications, catering to businesses aiming for efficiency in specific marketing goals. read more →

Core Features

Mailchimp offers extensive analytics, data import and export, as well as advanced integration capabilities, suitable for large enterprises needing deep analysis. read more →

Robly highlights its AI-powered features and custom reports, appealing to smaller businesses that value technology-driven efficiency. read more →

Vendor Support

Mailchimp provides 24/7 support, complemented by email, chat, and phone support, catering to enterprise users needing reliable customer service. read more →

Robly offers 24/7 support with chat and email options, tailored to smaller businesses requiring consistent assistance. read more →

Segments and Industries

Mailchimp is widely used by large enterprises and industries like marketing, nonprofit, and IT services, reflecting its adaptability to complex needs. read more →

Robly caters mainly to small businesses and nonprofits, with a noticeable presence in retail, focusing on simpler marketing requirements. read more →

Operational Alignment

Mailchimp integrates deeply into workflows of large businesses with its scalability and comprehensive features, serving complex marketing environments. read more →

Robly aligns well with small to medium-sized business operations, focusing on ease and efficacy in smaller marketing tasks. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Mailchimp and Robly

How does Mailchimp and Robly address your Communication Management Challenges?

Both Mailchimp and Robly allow users to send emails to large audiences. Mailchimp provides templates for email design and allows users to customize emails while Robly focuses on sending emails at optimal times based on user behavior. Mailchimp offers analytics for tracking email engagement, while Robly allows users to send emails to Facebook friends. However, both tools have limitations: Mailchimp has a daily email sending limit, while Robly lacks certain features like automated birthday emails and Publisher file importing.

"...It's a great tool for adding many attachments or sending out emails to large lists of emails. . ...." Peer review by Rachel F., Financial Analyst, Internet

"...I like the fact that you can re-send the email blast to those who have not already opened...." Peer review by Greg Jones

How does Mailchimp and Robly address your Campaign Management Challenges?

Mailchimp and Robly are both email marketing campaign management tools. Mailchimp offers a variety of templates for creating email campaigns while Robly provides an artificial intelligence feature that automates campaign scheduling. Robly allows for quick and easy campaign creation, while Mailchimp excels in user-friendliness. Mailchimp struggles with complex campaign setup and lacks a growth-oriented solution, while Robly has limitations in collaboration tools and pricing.

"...Templates make it easy to build an email campaign, reports make it easy to see how a campaign did. . ...." Peer review by Keith A., Founder, Human Resources

"...Mass sending emails is highly effective with Robly for the development of my marketing campaign...." Peer review by Trevor M., Web Designer, Insurance

What benefits does Mailchimp and Robly offer for Engagement Management?

Mailchimp and Robly both use automated email campaigns to improve engagement with subscribers. Mailchimp is more suited for smaller businesses and focuses on email automation, while Robly focuses on using AI and automation to deliver targeted campaigns. Robly allows for more precise segmentation to increase engagement. The comments provide limited insight into the ease of use for either tool.

"...With Mailchimp we are sending marketing emails which help us to increase user engagement...." Peer review by David S, Chief Content Officer

"...It has definitely been easier to track my engagements throughout the emails compared to other services I've used...." Peer review by Drew C., Marketing and Advertising

How does Mailchimp and Robly facilitate Advertisement?

Mailchimp and Robly are similar in that they both offer tools for creating email and advertising campaigns. Both platforms allow for customization, including templates, and provide features to track and analyze campaign performance. Mailchimp also offers social media advertising integration, while Robly provides automated campaign optimization features. However, Robly has a limitation in that its AI-powered features do not always work correctly. Mailchimp has a limited free trial that restricts the number of campaigns and subscriptions, while Robly's trial period also has a limited number of subscriptions.

"...MailChimp provides us with plethora of features like email marketing, ads, landing page, CRM tools.etc...." Peer review by Vasu M, Sales manager

"...The platform includes a wide variety of customizable templates, so that each advertising campaign can be completely different from the others, and that emails are unique from the start...." Peer review by Eric Chin, Marketing Manager, Landstar

How does Mailchimp and Robly address your Contact List Management Challenges?

Mailchimp and Robly both allow users to create and manage contact lists for sending email communications. Mailchimp emphasizes ease of use and large list imports for sending newsletters and coupons, while Robly focuses on intuitive contact management and segmentation, including AI-driven email timing recommendations. A limitation of both is the inability to track individual contact engagement details, such as open and click-through history, in a user-friendly manner.

"...I also am able to keep in contact with lost customers, prospects or other business contacts...." Peer review by Ben C, Risk Manager, and Insurance Agent, Insurance