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Mailjet vs Kit (formerly ConvertKit): 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mailjet vs. Kit (formerly ConvertKit) is based on a specific set of business needs and context. The comparison uses 7818 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mailjet and Kit (formerly ConvertKit)

Mailjet, Kit (formerly ConvertKit), Brevo, Robly, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mailjet covers Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, etc.

Kit (formerly ConvertKit) focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Drip Marketing with E-Mail, Workflow Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mailjet

Focus area

Mailjet is better than Kit (formerly ConvertKit) for

Software Failure Risk

  • medium

logo Kit (formerly ConvertKit)

Focus area

Kit (formerly ConvertKit) is better than Mailjet for

Software Failure Risk

  • medium

About

Mailjet - Email Delivery Service for Marketing & Developer Teams

Email Marketing for Online Creators

Age

2010

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

79

99

Total Goals
(we found evidences for)

13

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


campaign management

campaign analytics

campaign monitoring


engagement management

engaging and following up



helpdesk management


social media management

social media analytics

engaging on social media

scheduling post to social media



competitive intelligence


workflow management



training & onboarding


sales document management

contract management

proposal & quote management



segmentation and targeting


lead qualification

lead qualification: technographic

lead qualification: behavioural


customer feedback management


generation of new leads




loyalty management

identify target customers


reputation management





subscription management







referral management




personalized marketing



rating and review management


conversion management


social media marketing


knowledge management


lifetime value management




products & pricelist management



relationship management


Top Goals

Goals Achieved

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Increase sales & revenue

  • Establish thought leadership

  • Improve brand engagement

  • Improve efficiency

  • Build brand awareness

  • Improve internal communications

  • Improve stakeholder relations

  • See 10 more
  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve ROI

  • Improve brand engagement

  • Improve digital and social presence

  • Establish thought leadership

  • Improve internal communications

  • Increase customer life time value

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • user generated content

  • blogs

  • promotions

  • mass media

  • Facebook

  • phone calls

  • newsletter

  • chat

  • video

  • offline

  • review sites

  • Pinterest

  • Amazon

  • Instagram

  • Slack

  • coupons

  • Facebook page

  • text SMS

  • events

  • trade shows

  • games

  • LinkedIn

  • Twitter

  • display advertisement

  • point of sale

  • Youtube

  • Skype

  • on premises

  • eBay

  • out of home

  • brochure

  • mobile

  • mobile app

  • print media

  • magazine

  • causes and charity

  • See 36 more
  • e-mail

  • website

  • social media

  • user generated content

  • blogs

  • promotions

  • mass media

  • Facebook

  • phone calls

  • newsletter

  • chat

  • video

  • offline

  • review sites

  • Pinterest

  • Amazon

  • Instagram

  • Slack

  • coupons

  • Facebook page

  • text SMS

  • events

  • trade shows

  • games

  • LinkedIn

  • Twitter

  • display advertisement

  • point of sale

  • Youtube

  • Skype

  • on premises

  • eBay

  • out of home

  • brochure

  • mobile

  • mobile app

  • print media

  • magazine

  • causes and charity

  • See 36 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting