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Mailup Email Marketing vs iContact: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mailup Email Marketing vs. iContact is based on a specific set of business needs and context. The comparison uses 10216 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mailup Email Marketing and iContact

Mailup Email Marketing, iContact, Emma Email Marketing, Vertical Response Email Marketing, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mailup Email Marketing covers Communication Management with E-Mail, Campaign Management with E-Mail, Sales Document Management, Engagement Management with E-Mail, etc.

iContact focuses on Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mailup Email Marketing

Focus area

Mailup Email Marketing is better than iContact for

Software Failure Risk

  • medium

logo iContact

Focus area

iContact is better than Mailup Email Marketing for

Software Failure Risk

  • medium

About

Marketing solution for creating quality relationships with customers.

iContact | Affordable Email Marketing Solution

Age

2002

2003

Financials

IPO

SERIES B

Business Need

Total Processes
(we found evidences for)

61

88

Total Goals
(we found evidences for)

10

16

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


sales document management

contract management

proposal & quote management


campaign monitoring

campaign analytics


engagement management

engaging and following up


content publishing



social media management

social media analytics

engaging on social media

scheduling post to social media


training & onboarding


contact list management

creating contact list





helpdesk management


subscription management


products & pricelist management


rating and review management


personalized marketing



social media marketing


competitive intelligence



lead qualification

lead qualification: technographic




generation of new leads


trade show marketing


business development


conversion management



loyalty management

identify target customers




promotion management


segmentation and targeting




outbound marketing


lifetime value management



database marketing





performance management


distribution management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve internal communications

  • Grow market share

  • Improve efficiency

  • Increase sales & revenue

  • Establish thought leadership

  • Launch new products

  • See 7 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more
  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting