cuspera logo CUSPERA

Makesbridge vs Act-On: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Makesbridge vs. Act-On is based on a specific set of business needs and context. The comparison uses 18194 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Makesbridge and Act-On

Makesbridge, Act-On, Jumplead, eTrigue DemandCenter, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Makesbridge covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, etc.

Act-On focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"Makesbridge has helped us immensely with automating our Email campaigns, and nurture drips.Whenever we've needed help with an existing campaign,or to build a new one, they have always been on hand waiting to assist usin any way they can. " - Spencer Foreman

"By blending segmentation with deliverability and great content, Act-On helps us execute a holistic vision for Madrona " - John Capuano

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Makesbridge

Focus area

Software Failure Risk

  • low

logo Act-On

Focus area

Act-On is better than Makesbridge for

Software Failure Risk

  • low

About

Marketing Automation & Lead Nurturing Platform to increase sales and marketing results

Act-On | An automated Growth Marketing Platform

Age

2001

2005

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

44

112

Total Goals
(we found evidences for)

6

21

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign monitoring



workflow management



generation of new leads





training & onboarding



segmentation and targeting


conversion management



contact list management


rating and review management


helpdesk management



customer feedback management

measuring customer satisfaction


sales document management

proposal & quote management



social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media


loyalty management

customise loyalty program


lead qualification



relationship management



personalized marketing


knowledge management




content publishing




searching for content


content publishing

searching for content


Scheduling & dispatching


social media marketing



competitive intelligence




outbound marketing



business development



conference call management


products & pricelist management


relationship marketing



lifetime value management


sales review & feedback



trade show marketing


performance management


advocacy management



revenue cycle management



international marketing



follower management





subscription management


create learning path


courses & assessment

create learning path


database marketing


sales call management



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • See 3 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more
  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting