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Makesbridge vs ActiveCampaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Makesbridge vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 18168 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Makesbridge and ActiveCampaign

Makesbridge, ActiveCampaign, Jumplead, eTrigue DemandCenter, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Makesbridge covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"We were very nervous implementing a new mass email system to our team of 250 agents, but Jay, Junaid and the team were incredibly helpful. We use partner community licenses with Salesforce which is a major hinderance for most email providers, but Ma...kesbridge was able to connect to partner communities no problem. We have since grown to over 500 agents, all using Makesbridge and their support is still outstanding. The platform is very easy to use and the huge array features are very beneficial. " - James Taylor

"Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. " - Monika Reti

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Makesbridge

Focus area

Software Failure Risk

  • low

logo ActiveCampaign

Focus area

ActiveCampaign is better than Makesbridge for

Software Failure Risk

  • medium

About

Marketing Automation & Lead Nurturing Platform to increase sales and marketing results

CXA Platform to engage with their customers

Age

2001

2003

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

44

133

Total Goals
(we found evidences for)

6

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign monitoring





generation of new leads





training & onboarding



segmentation and targeting


conversion management



contact list management


rating and review management


helpdesk management



customer feedback management

measuring customer satisfaction


sales document management

proposal & quote management



social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media


loyalty management

customise loyalty program


lead qualification


account management


relationship management



personalized marketing


knowledge management




content publishing



searching for content


content management

content publishing

searching for content





pipeline management



promotion management


lifetime value management


discount management





trade show marketing



create learning path


courses & assessment

create learning path


products & pricelist management





social media marketing


referral management


business development


relationship marketing


outbound marketing



meeting management


sales call management

meeting management


community building


subscription management



calendar management




follower management



performance management





membership management


conference call management



competitive intelligence


channel management


sales commission management


international marketing




touchpoint management




database marketing



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • See 3 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting