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Manthan Customer360 vs Simon CDP: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Manthan Customer360 medium Failure Risk for Simon CDP low
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Comparison Summary

This comparison report of Manthan Customer360 vs. Simon CDP is based on a specific set of business needs and context. The comparison uses 641 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Manthan Customer360 and Simon CDP

Manthan Customer360, and Simon CDP belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Manthan Customer360 covers Communication Management, Campaign Management, Engagement Management, Lifetime Value Management, etc.

Simon CDP focuses on Engagement Management with E-Mail, Channel Marketing, Personalized Marketing with Review Sites, Campaign Management with E-Mail, etc.

"Manthan’s sweet spot is advanced customer analytics for retailers. Its robust customer data model underlies prebuilt KPIs and predictive scores, which retailers and other direct-to-consumer brands find alluring. " - The Forrester Wave, Customer Analytics Solutions, Q2 2018

"Simon effectively enabled us to three-fold our campaign volume during the holidays while maintaining a high resolution of message targeting. " - Frances Comey

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Manthan Customer360

Focus area

Software Failure Risk

  • medium

logo Simon CDP

Focus area

Software Failure Risk

  • low

About

Customer Analytics Software delivering a comprehensive understanding of customers behavior

Customer Data Platform to deliver data-driven, personalized customer experiences

Financials

SERIES D

SERIES C

Business Need

Total Processes
(we found evidences for)

21

38

Total Goals
(we found evidences for)

5

12

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (5)

Read Reviews (13)

sending & publishing communications

Read Reviews (5)

Read Reviews (13)

campaign management

Read Reviews (3)

Read Reviews (20)

engagement management

Read Reviews (3)

Read Reviews (21)

engaging and following up

Read Reviews (2)

Read Reviews (14)

lifetime value management

Read Reviews (2)

Read Reviews (2)

cross selling

Read Reviews (2)

Read Reviews (0)

loyalty management

Read Reviews (2)

Read Reviews (0)

identify target customers

Read Reviews (2)

Read Reviews (0)

workflow management

Read Reviews (2)

Read Reviews (12)

personalized marketing

Read Reviews (1)

Read Reviews (17)

segmentation and targeting

Read Reviews (1)

Read Reviews (4)

touchpoint management

Read Reviews (0)

Read Reviews (4)

customer case management

Read Reviews (0)

Read Reviews (3)

helpdesk management

Read Reviews (0)

Read Reviews (3)

sales document management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase average basket value

  • Improve ROI

  • Increase customer life time value

  • Acquire customers

  • See 2 more

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Manage risk

  • Improve efficiency

  • Improve ROI

  • Grow market share

  • Scale best practices

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • review sites

  • Tripadvisor

  • text SMS

  • promotions

  • social media

  • games

  • omnichannel

  • Instagram

  • website

  • user generated content

  • blogs

  • See 9 more

  • e-mail

  • review sites

  • Tripadvisor

  • text SMS

  • promotions

  • social media

  • games

  • omnichannel

  • Instagram

  • website

  • user generated content

  • blogs

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting