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Mapp Cloud vs ProCampaign®: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mapp Cloud vs. ProCampaign® is based on a specific set of business needs and context. The comparison uses 3049 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mapp Cloud and ProCampaign®

Mapp Cloud, ProCampaign®, Listrak, Pushwoosh, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mapp Cloud covers Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.

ProCampaign® focuses on Campaign Management with E-Mail, Loyalty Management, Engagement Management, Discount Management with Promotions, etc.

"The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine l...earning and to reach an ideal level of automated marketing outreach by using data from real-time streams. " - Martin Nguyen

"For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail. " - Christin Susann Bugrahan

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mapp Cloud

Focus area

Mapp Cloud is better than ProCampaign® for

Software Failure Risk

  • low

logo ProCampaign®

Focus area

ProCampaign® is better than Mapp Cloud for

Software Failure Risk

  • low

About

Insight-led Customer Experience Platform with Real-time Insights

A secure Customer Engagement system for individualized marketing campaigns and e-commerce activities

Age

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

49

71

Total Goals
(we found evidences for)

13

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up





campaign management

campaign analytics



channel management


personalized marketing


generation of new leads


workflow management


communication management

sending & publishing communications


contact list management



touchpoint management


lifetime value management




loyalty management

identify target customers

customise loyalty program


customer case management


content management



business development


competitive intelligence


lead qualification


sales document management



conversion management


segmentation and targeting



products & pricelist management


performance management


customer feedback management

measuring customer satisfaction


trade show marketing


discount management


rating and review management


promotion management


relationship management



managing social media account


social media management

managing social media account




helpdesk management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase average basket value

  • Improve consistency

  • Improve internal communications

  • Improve efficiency

  • See 10 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Improve ROI

  • See 10 more

Top Channels

Channels Used

  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more
  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting