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Mapp Engage vs ProCampaign®: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Mapp Engage low Failure Risk for ProCampaign® low
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Comparison Summary

This comparison report of Mapp Engage vs. ProCampaign® is based on a specific set of business needs and context. The comparison uses 2505 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mapp Engage and ProCampaign®

Mapp Engage, and ProCampaign® belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mapp Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Analytics, Forecasting, etc.

ProCampaign® focuses on Campaign Management with E-Mail, Loyalty Management, Engagement Management, Discount Management with Promotions, etc.

"We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to c...hoose Mapp, a partner that we believe to be reliable and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience. " - Gaetano Gasperini

"ProCampaign proves again that a privacy-compliant use of CRM systems is possible " - Sebastian Meissner

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mapp Engage

Focus area

Mapp Engage is better than ProCampaign® for

Software Failure Risk

  • low

logo ProCampaign®

Focus area

ProCampaign® is better than Mapp Engage for

Software Failure Risk

  • low

About

Cross-Channel Marketing for automated multi-step marketing campaigns

A secure Customer Engagement system for individualized marketing campaigns and e-commerce activities

Age

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

32

71

Total Goals
(we found evidences for)

7

13

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (82)

Read Reviews (80)

engaging and following up

Read Reviews (67)

Read Reviews (42)

campaign management

Read Reviews (24)

Read Reviews (97)

campaign analytics

Read Reviews (14)

Read Reviews (0)

lead analytics

Read Reviews (20)

Read Reviews (0)

forecasting

Read Reviews (18)

Read Reviews (1)

lifetime value management

Read Reviews (13)

Read Reviews (14)

channel marketing

Read Reviews (12)

Read Reviews (4)

generation of new leads

Read Reviews (6)

Read Reviews (27)

segmentation and targeting

Read Reviews (5)

Read Reviews (13)

contact list management

Read Reviews (5)

Read Reviews (27)

workflow management

Read Reviews (4)

Read Reviews (22)

touchpoint management

Read Reviews (2)

Read Reviews (1)

channel management

Read Reviews (2)

Read Reviews (0)

business development

Read Reviews (2)

Read Reviews (1)

personalized marketing

Read Reviews (1)

Read Reviews (19)

sales document management

Read Reviews (1)

Read Reviews (6)

lead qualification

Read Reviews (1)

Read Reviews (3)

products & pricelist management

Read Reviews (1)

Read Reviews (7)

content management

Read Reviews (0)

Read Reviews (15)

loyalty management

Read Reviews (0)

Read Reviews (93)

identify target customers

Read Reviews (0)

Read Reviews (7)

customise loyalty program

Read Reviews (0)

Read Reviews (58)

communication management

Read Reviews (0)

Read Reviews (29)

sending & publishing communications

Read Reviews (0)

Read Reviews (28)

discount management

Read Reviews (0)

Read Reviews (41)

rating and review management

Read Reviews (0)

Read Reviews (30)

measuring customer satisfaction

Read Reviews (0)

Read Reviews (23)

customer feedback management

Read Reviews (0)

Read Reviews (28)

measuring customer satisfaction

Read Reviews (0)

Read Reviews (23)

competitive intelligence

Read Reviews (0)

Read Reviews (16)

promotion management

Read Reviews (0)

Read Reviews (13)

relationship management

Read Reviews (0)

Read Reviews (11)

trade show marketing

Read Reviews (0)

Read Reviews (8)

managing social media account

Read Reviews (0)

Read Reviews (3)

social media management

Read Reviews (0)

Read Reviews (5)

managing social media account

Read Reviews (0)

Read Reviews (3)

performance management

Read Reviews (0)

Read Reviews (3)

conversion management

Read Reviews (0)

Read Reviews (3)

helpdesk management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • See 4 more

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Improve ROI

  • See 10 more

Top Channels

Channels Used

  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more

  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

{{{rsh_C_1}}}

low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting