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Mapp Intelligence vs Ascent360: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Mapp Intelligence low Failure Risk for Ascent360 low
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Comparison Summary

This comparison report of Mapp Intelligence vs. Ascent360 is based on a specific set of business needs and context. The comparison uses 1269 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mapp Intelligence and Ascent360

Mapp Intelligence, Ascent360, Amperity Customer Data Management, NGDATA, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mapp Intelligence covers Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.

Ascent360 focuses on Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Loyalty Management, etc.

"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. " - Daniel Sichel

"Ascent360 has made it possible for Smartwool to get a complete view of our customer, no matter what the touchpoint. " - Sarah Seifert

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mapp Intelligence

Focus area

Mapp Intelligence is better than Ascent360 for

Software Failure Risk

  • low

logo Ascent360

Focus area

Software Failure Risk

  • low

About

Customer intelligence and marketing analytics platform to turn data into insights, and insights into action

Data Driven Marketing Platform that result in immediate returns and lifetime advocates

Age

1998

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

35

43

Total Goals
(we found evidences for)

11

12

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (56)

Read Reviews (20)

engaging and following up

Read Reviews (37)

Read Reviews (18)

lead analytics

Read Reviews (39)

Read Reviews (0)

forecasting

Read Reviews (20)

Read Reviews (0)

channel marketing

Read Reviews (12)

Read Reviews (11)

lifetime value management

Read Reviews (12)

Read Reviews (11)

contact list management

Read Reviews (8)

Read Reviews (2)

contacts history

Read Reviews (5)

Read Reviews (1)

lead qualification

Read Reviews (7)

Read Reviews (1)

lead qualification: behavioural

Read Reviews (4)

Read Reviews (0)

campaign management

Read Reviews (6)

Read Reviews (20)

generation of new leads

Read Reviews (6)

Read Reviews (1)

segmentation and targeting

Read Reviews (3)

Read Reviews (2)

sales document management

Read Reviews (3)

Read Reviews (1)

proposal & quote management

Read Reviews (3)

Read Reviews (0)

customer case management

Read Reviews (2)

Read Reviews (2)

business development

Read Reviews (2)

Read Reviews (0)

personalized marketing

Read Reviews (1)

Read Reviews (2)

loyalty management

Read Reviews (0)

Read Reviews (13)

customise loyalty program

Read Reviews (0)

Read Reviews (6)

communication management

Read Reviews (0)

Read Reviews (18)

sending & publishing communications

Read Reviews (0)

Read Reviews (16)

community building

Read Reviews (0)

Read Reviews (6)

channel management

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Increase average basket value

  • Improve consistency

  • See 8 more

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • social media

  • offline

  • mobile

  • point of sale

  • promotions

  • Facebook

  • Instagram

  • omnichannel

  • website

  • on premises

  • coupons

  • phone calls

  • games

  • causes and charity

  • text SMS

  • See 13 more

  • e-mail

  • social media

  • offline

  • mobile

  • point of sale

  • promotions

  • Facebook

  • Instagram

  • omnichannel

  • website

  • on premises

  • coupons

  • phone calls

  • games

  • causes and charity

  • text SMS

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting