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Mapp Intelligence vs Squirro: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Mapp Intelligence low Failure Risk for Squirro medium
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Comparison Summary

This comparison report of Mapp Intelligence vs. Squirro is based on a specific set of business needs and context. The comparison uses 1217 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mapp Intelligence and Squirro

Mapp Intelligence, Squirro, Amperity Customer Data Management, NGDATA, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mapp Intelligence covers Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.

Squirro focuses on Generation Of New Leads with User Generated Content, Engagement Management, Social Media Management with Social Media, Helpdesk Management, etc.

"Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. W...e look forward to developing our activity with Mapp over the coming months and years. " - Ilaria Morelli

"The proactive approach of colleagues from Squirro and internally meant we delivered in record time with a super usage level. " - Helen Packard

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mapp Intelligence

Focus area

Mapp Intelligence is better than Squirro for

Software Failure Risk

  • low

logo Squirro

Focus area

Software Failure Risk

  • medium

About

Customer intelligence and marketing analytics platform to turn data into insights, and insights into action

Customer Insights Platform for Enterprise Success

Age

1998

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

35

43

Total Goals
(we found evidences for)

11

9

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (56)

Read Reviews (12)

engaging and following up

Read Reviews (37)

Read Reviews (9)

lead analytics

Read Reviews (39)

Read Reviews (0)

forecasting

Read Reviews (20)

Read Reviews (0)

channel marketing

Read Reviews (12)

Read Reviews (0)

lifetime value management

Read Reviews (12)

Read Reviews (0)

contact list management

Read Reviews (8)

Read Reviews (1)

contacts history

Read Reviews (5)

Read Reviews (0)

lead qualification

Read Reviews (7)

Read Reviews (2)

lead qualification: behavioural

Read Reviews (4)

Read Reviews (0)

campaign management

Read Reviews (6)

Read Reviews (0)

generation of new leads

Read Reviews (6)

Read Reviews (16)

segmentation and targeting

Read Reviews (3)

Read Reviews (0)

sales document management

Read Reviews (3)

Read Reviews (0)

proposal & quote management

Read Reviews (3)

Read Reviews (0)

customer case management

Read Reviews (2)

Read Reviews (3)

business development

Read Reviews (2)

Read Reviews (1)

loyalty management

Read Reviews (0)

Read Reviews (2)

customise loyalty program

Read Reviews (0)

Read Reviews (2)

communication management

Read Reviews (0)

Read Reviews (2)

sending & publishing communications

Read Reviews (0)

Read Reviews (2)

social media analytics

Read Reviews (0)

Read Reviews (3)

social media management

Read Reviews (0)

Read Reviews (6)

social media analytics

Read Reviews (0)

Read Reviews (3)

helpdesk management

Read Reviews (0)

Read Reviews (5)

call transcription

Read Reviews (0)

Read Reviews (3)

sales call management

Read Reviews (0)

Read Reviews (3)

call transcription

Read Reviews (0)

Read Reviews (3)

relationship management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Increase average basket value

  • Improve consistency

  • See 8 more

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Scale best practices

  • See 6 more

Top Channels

Channels Used

  • social media

  • phone calls

  • user generated content

  • blogs

  • review sites

  • Amazon

  • See 3 more

  • social media

  • phone calls

  • user generated content

  • blogs

  • review sites

  • Amazon

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting