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Mapp Intelligence vs Treasure Data: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mapp Intelligence vs. Treasure Data is based on a specific set of business needs and context. The comparison uses 4207 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mapp Intelligence and Treasure Data

Mapp Intelligence, Treasure Data, Amperity Customer Data Management, NGDATA, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mapp Intelligence covers Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.

Treasure Data focuses on Engagement Management, Workflow Management, Advertisement with Social Media, Loyalty Management, etc.

"We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to c...hoose Mapp, a partner that we believe to be reliable and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience. " - Gaetano Gasperini

"By unifying our customer data, the possibilities to improve the customer experience are endless. " - Atsushi Yasumuro

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mapp Intelligence

Focus area

Software Failure Risk

  • low

logo Treasure Data

Focus area

Treasure Data is better than Mapp Intelligence for

Software Failure Risk

  • low

About

Customer intelligence and marketing analytics platform to turn data into insights, and insights into action

Customer Data Platform to drive outstanding customer experiences

Age

1998

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

35

93

Total Goals
(we found evidences for)

11

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up





lifetime value management


contact list management



lead qualification

lead qualification: behavioural


campaign management



generation of new leads


segmentation and targeting



sales document management

proposal & quote management


customer case management



business development


personalized marketing


workflow management


training & onboarding


products & pricelist management




content management


loyalty management

identify target customers

customise loyalty program


communication management

sending & publishing communications


social media analytics


social media management

social media analytics


helpdesk management


competitive intelligence


account management


international marketing



measuring net promoter score


measuring customer satisfaction


customer feedback management

measuring net promoter score

measuring customer satisfaction




pipeline management



conversion management


knowledge management


promotion management





discount management



sales review & feedback





relationship management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Increase average basket value

  • Improve consistency

  • See 8 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Launch new products

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Improve internal communications

  • Improve visibility

  • Build brand awareness

  • Improve consistency

  • See 14 more

Top Channels

Channels Used

  • offline

  • e-mail

  • point of sale

  • social media

  • website

  • omnichannel

  • mobile

  • user generated content

  • phone calls

  • blogs

  • games

  • promotions

  • chat

  • trade shows

  • mobile app

  • events

  • display advertisement

  • mass media

  • Doubleclick

  • Facebook

  • on premises

  • Slack

  • LinkedIn

  • review sites

  • Amazon

  • See 22 more
  • offline

  • e-mail

  • point of sale

  • social media

  • website

  • omnichannel

  • mobile

  • user generated content

  • phone calls

  • blogs

  • games

  • promotions

  • chat

  • trade shows

  • mobile app

  • events

  • display advertisement

  • mass media

  • Doubleclick

  • Facebook

  • on premises

  • Slack

  • LinkedIn

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting