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Market Leader vs Scratchpad: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Market Leader vs. Scratchpad is based on a specific set of business needs and context. The comparison uses 2198 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Market Leader and Scratchpad

Market Leader, Scratchpad, TRIBUS CRM, BoldTrail, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Market Leader covers Engagement Management with E-Mail, Generation Of New Leads with Website, Contact List Management with E-Mail, Conversion Management with E-Mail, etc.

Scratchpad focuses on Forecasting, Workflow Management, Pipeline Management, Engagement Management, etc.

"I win with Market Leader. Last year over 52% of my business came from my Market Leader Professional and Leads Direct. It accounted for an 844% return on investment. Thank you Market Leader! " - Mary Lewis

"My favorite part about Scratchpad is the simple and effective user interface. They set out to take the burden of admin on Salesforce off the plate of an active sales team and put everything in one easy to use (and easy to link) interface to make upd...ating the pipeline, taking notes, and completing tasks a breeze. It's helpful to have all of your notes, contacts, and accounts on one browser tab and be able to seamlessly move between screens with a click rather than (4+ clicks). Admin is always a nightmare and this allows us to take care of it in minutes versus hours. " - Cameron Vens

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Market Leader

Focus area

Market Leader is better than Scratchpad for

Software Failure Risk

  • medium

logo Scratchpad

Focus area

Scratchpad is better than Market Leader for

Software Failure Risk

  • medium

About

Real Estate CRM Software pioneer in lead generation and contact management systems

Fastest experience to update Salesforces

Financials

M&A

SERIES B

Business Need

Total Processes
(we found evidences for)

61

46

Total Goals
(we found evidences for)

11

6

Top Processes

Evidences indicate better relative satisfaction


generation of new leads


engagement management

engaging and following up


contact list management

creating contact list


conversion management



campaign management

campaign analytics


content management



helpdesk management





social media management

scheduling post to social media

engaging on social media


relationship management


training & onboarding


communication management

sending & publishing communications


sales document management

contract management




personalized marketing






lead qualification

lead qualification: technographic


competitive intelligence



discount management


promotion management




sales call management

meeting management



workflow management


pipeline management


opportunity management




account management


segmentation and targeting


business development


customer case management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase sales & revenue

  • Launch new products

  • Build brand awareness

  • Improve efficiency

  • See 8 more
  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Launch new products

  • Acquire customers

  • Enhance customer relationships

  • See 3 more

Top Channels

Channels Used

  • phone calls

  • e-mail

  • website

  • offline

  • social media

  • games

  • chat

  • LinkedIn

  • on premises

  • promotions

  • See 7 more
  • phone calls

  • e-mail

  • website

  • offline

  • social media

  • games

  • chat

  • LinkedIn

  • on premises

  • promotions

  • See 7 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting