Overview: Marketing Cloud Intelligence (formerly Datorama) and Account Intelligence by DemandScience as Marketing Data Intelligence Category solutions.
Marketing Cloud Intelligence and Klarity by DemandScience both cater to marketing data intelligence needs but shine in different areas. Marketing Cloud Intelligence excels in lead analytics and campaign management with a focus on improving ROI and entering new markets. Its robust analytics and custom reports are ideal for large enterprises in the marketing field. Klarity, on the other hand, focuses on lead generation and account management, prioritizing sales and revenue growth. Its features appeal to large enterprises looking for streamlined sales operations.
Marketing Cloud Intelligence (formerly Datorama): Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.
Account Intelligence by DemandScience: Klarity by DemandScience is a B2B prospecting tool that builds and views prospect lists. It features data cleaning and enrichment processes to ensure valid and reachable contacts.
Marketing Cloud Intelligence (formerly Datorama) and Account Intelligence by DemandScience: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Marketing Cloud Intelligence focuses on lead analytics, advertisement, social media, and campaign management. read more →
Klarity by DemandScience supports account management, lead generation, and contract management. read more →
Business Goals
Marketing Cloud Intelligence helps with improving ROI, entering new markets, and enhancing customer relationships. read more →
Klarity by DemandScience aids in increasing sales and acquiring new customers. read more →
Core Features
Marketing Cloud Intelligence offers AI-powered analytics, extensive data import/export, and custom reports. read more →
Klarity by DemandScience provides strong security and privacy features, compliance, and data export capabilities. read more →
Vendor Support
Marketing Cloud Intelligence has 24/7 support along with chat and email options. read more →
Klarity by DemandScience includes chat and 24/7 support but less emphasis on email support. read more →
Segments and Industries
Marketing Cloud Intelligence serves enterprises in marketing and advertising predominantly. read more →
Klarity by DemandScience is used by large enterprises mainly in IT and computer software. read more →
Operational Alignment
Marketing Cloud Intelligence suits large-scale operations seeking comprehensive marketing insights. read more →
Klarity by DemandScience fits environments needing simplified sales document and account management. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Most deployed common Use Cases for Marketing Cloud Intelligence (formerly Datorama) and Account Intelligence by DemandScience
What Are the key features of Marketing Cloud Intelligence (formerly Datorama) and Account Intelligence by DemandScience for Campaign Management?
Marketing Cloud Intelligence (formerly Datorama) in Action: Unique Use Cases
How efficiently Does Marketing Cloud Intelligence (formerly Datorama) manage your Lead Analytics?
Why is Marketing Cloud Intelligence (formerly Datorama) the best choice for Advertisement?
What solutions does Marketing Cloud Intelligence (formerly Datorama) provide for Engagement Management?
Account Intelligence by DemandScience in Action: Unique Use Cases
What makes Account Intelligence by DemandScience ideal for Account Management?
What benefits does Account Intelligence by DemandScience offer for Generation Of New Leads?
How does Account Intelligence by DemandScience facilitate Telemarketing?
Alternatives
Integrations
Few Marketing Cloud Intelligence (formerly Datorama) Integrations
News
Latest Marketing Cloud Intelligence (formerly Datorama) News
HCLTech joins Salesforce as an Agentforce Partner to drive agentic AI innovation - CRN
HCLTech partners with Salesforce to enhance AI innovation through the Agentforce program.
Latest Account Intelligence by DemandScience News
News - 183 million business contacts stolen from DemandScience listed for sale by hacker - TEISS
183 million business contacts were stolen from DemandScience and are being sold by a hacker.
