Marketing Cloud Intelligence (formerly Datorama) Overview
Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.
Use Cases
Customers recommend Lead Analytics, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Marketing Cloud Intelligence (formerly Datorama).
Business Priorities
Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Marketing Cloud Intelligence (formerly Datorama).
Marketing Cloud Intelligence (formerly Datorama) Use-Cases and Business Priorities: Customer Satisfaction Data
Marketing Cloud Intelligence (formerly Datorama) works with different mediums / channels such as Social Media.
Marketing Cloud Intelligence (formerly Datorama)'s features include Dashboard, Personalization, Widgets, etc. and Marketing Cloud Intelligence (formerly Datorama) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Marketing Cloud Intelligence (formerly Datorama) analytics capabilities include Analytics, and Custom Reports.
Reviews
"...You can use it to visual salesforce reports and dashes or use it for a completely different business instance like tracking media campaigns...." Peer review by Administrator
Peer review evidence (same sources as the product rating summary)
"...The App Marketplace features apps for many use cases, such as Facebook Ads, social intelligence, and lead generation. ..." 15+ Top Client Dashboards: Different Tools for Different Agency Needs
"...Building data visualization dashboards for BI and marketing advertising...." Peer review by Alex Z, Software Engineer, Computer Software
"...Performance: optimization of marketing campaigns, unifying channels and providing clear lines of insight into different campaigns performance...." How your marketing can get AI power: Datorama
Marketing Cloud Intelligence (formerly Datorama), OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Marketing Cloud Intelligence (formerly Datorama)
Top Industries
- Marketing and Advertising
- Internet
- Information Technology and Services
Popular in
- Mid Market
- Small Business
- Enterprise
Marketing Cloud Intelligence (formerly Datorama) is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.
Marketing Cloud Intelligence (formerly Datorama) Customer wins, Customer success stories, Case studies
How does Marketing Cloud Intelligence (formerly Datorama) address your Lead Analytics Challenges?
Why is Marketing Cloud Intelligence (formerly Datorama) the best choice for Advertisement?
What benefits does Marketing Cloud Intelligence (formerly Datorama) offer for Campaign Management?
What solutions does Marketing Cloud Intelligence (formerly Datorama) provide for Engagement Management?
11 buyers and buying teams have used Cuspera to assess how well Marketing Cloud Intelligence (formerly Datorama) solved their Marketing Data Intelligence needs. Cuspera uses 1842 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
CVS Health to Deliver Faster, More Personalized Call Center Care for Millions of Members with Salesforces Agentforce Health
Frequently Asked Questions(FAQ)
for Marketing Cloud Intelligence (formerly Datorama)
What is Marketing Cloud Intelligence (formerly Datorama)?
Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty.
It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.
Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.
What is Marketing Cloud Intelligence (formerly Datorama) used for?
What are the top features of Marketing Cloud Intelligence (formerly Datorama)?
Who uses Marketing Cloud Intelligence (formerly Datorama)?
What are Marketing Cloud Intelligence (formerly Datorama) alternatives?
Where is Marketing Cloud Intelligence (formerly Datorama) located?
Peers used Marketing Cloud Intelligence (formerly Datorama) for lead analytics and advertisement
Marketing Cloud Intelligence (formerly Datorama) Competitors
Marketing Cloud Intelligence (formerly Datorama) Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (52) |
| Analytics | Read Reviews (334) |
| Custom Reports | Read Reviews (445) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (52) |
| Analytics | Read Reviews (334) |
| Custom Reports | Read Reviews (445) |
Marketing Cloud Intelligence (formerly Datorama) Integrations
Marketing Cloud Intelligence (formerly Datorama) integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Marketing Cloud Intelligence (formerly Datorama)
Software Failure Risk Guidance
?for Marketing Cloud Intelligence (formerly Datorama)
Overall Risk Meter
Top Failure Risks for Marketing Cloud Intelligence (formerly Datorama)
Salesforce, Inc. News
Salesforce Beats Q1 but Soft Q2 Guide Spooks SaaS Bulls
Salesforce exceeded Q1 FY27 revenue and EPS expectations but issued a lower-than-expected Q2 revenue forecast, causing investor concern over AI's impact on traditional SaaS models. The company is focusing on its Agentforce platform to balance per-seat license sales with AI-driven solutions.
How We Use Data Detect to Secure the Heart of Salesforce
Salesforce uses its own product, Shield: Data Detect, to secure its internal systems by automating the discovery of sensitive data across billions of records. This internal testing, known as the "Customer Zero" approach, has led to improvements in product stability, user experience, and future roadmap features, enhancing the security and compliance of Salesforce's enterprise platform.
Salesforce revenue forecast disappoints amid AI disruption fears
Salesforce's revenue forecast for the second quarter falls below Wall Street estimates, raising concerns about AI-driven disruption to traditional software demand. Despite a strong first quarter with $11.13 billion in revenue and 98 new deals, the company faces investor apprehension over AI tools potentially impacting enterprise software demand.
Salesforce Delivers Record First Quarter Fiscal 2027 Results
Salesforce reported record first-quarter fiscal 2027 results, with revenue reaching $11.1 billion, a 13% year-over-year increase. The company highlighted significant growth in its Agentforce and Data 360 offerings, with annual recurring revenue hitting $3.4 billion. Salesforce also announced a $25 billion accelerated share repurchase program. The company remains optimistic about organic revenue growth in the second half of FY27.
Salesforce, Inc. Profile
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO
How can Marketing Cloud Intelligence (formerly Datorama) enhance your Social Media Analytics process?