Marketing Cloud Intelligence (formerly Datorama) Overview

Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.

Use Cases

Customers recommend Lead Analytics, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Marketing Cloud Intelligence (formerly Datorama).

Other use cases:

  • Social Media Analytics
  • Engagement Management
  • Sending & Publishing Communications
  • Helpdesk Management
  • Competitive Intelligence
  • Channel Marketing
  • Sales Document Management
See all use cases See less use cases

Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Marketing Cloud Intelligence (formerly Datorama).

Other priorities:

  • Grow Market Share
  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Visibility
  • Improve Efficiency
  • Build Brand Awareness
  • Launch New Products
See all business priorities See less business priorities

Marketing Cloud Intelligence (formerly Datorama) Use-Cases and Business Priorities: Customer Satisfaction Data

Marketing Cloud Intelligence (formerly Datorama) works with different mediums / channels such as Social Media.

Marketing Cloud Intelligence (formerly Datorama)'s features include Dashboard, Personalization, Widgets, etc. and Marketing Cloud Intelligence (formerly Datorama) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Marketing Cloud Intelligence (formerly Datorama) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Datorama is the perfect solution for centralizing marketing and advertising data, and for automating reporting...." Peer review by Trevor Patch, Marketing Technologist, Lawrence & Schiller

Peer review evidence (same sources as the product rating summary)

"...(Arbe Robotics 11.07) Back to Table of Contents 2.5 Salesforce Signs Definitive Agreement to Acquire Datorama Salesforce has signed a definitive agreement to acquire Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers...." Fortnightly, 25 July 2018
"...Datorama is the perfect solution for centralizing marketing and advertising data, and for automating reporting...." Peer review by Trevor Patch, Marketing Technologist, Lawrence & Schiller
"...Datorama enables more than 3,000 leading global agencies and brands including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare to optimize marketing campaigns, automate reporting and make data-driven decisions faster...." Fortnightly, 25 July 2018

Marketing Cloud Intelligence (formerly Datorama), OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Marketing Cloud Intelligence (formerly Datorama)

Top Industries

  • Marketing and Advertising
  • Internet
  • Information Technology and Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Marketing Cloud Intelligence (formerly Datorama) is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.

Marketing Cloud Intelligence (formerly Datorama) Customer wins, Customer success stories, Case studies

How can Marketing Cloud Intelligence (formerly Datorama) enhance your Lead Analytics process?

How does Marketing Cloud Intelligence (formerly Datorama) facilitate Campaign Management?

How can Marketing Cloud Intelligence (formerly Datorama) enhance your Social Media Analytics process?

How does Marketing Cloud Intelligence (formerly Datorama) facilitate Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well Marketing Cloud Intelligence (formerly Datorama) solved their Marketing Data Intelligence needs. Cuspera uses 1842 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

U.S. Air Force - Defense - Very Large

Salesforce (CRM) Lands U.S. Air Force Fleet Deal As Margins Stay In Focus

Washington, D.C., USA

Salesforce's Missionforce National Security platform is now deployed by the U.S. Air Force to manage its global vehicle fleet, marking a significant expansion into mission-critical government logisti...cs. This deployment highlights Salesforce's capability in secure operational workloads beyond traditional CRM, positioning it against major enterprise software vendors in the defense sector.

Read on →
 

Air Force - Defense - Very Large

Salesforce in focus as Air Force picks tech giant to modernize vehicle ...

Washington D.C., USA

Salesforce has been selected by the Air Force to modernize its vehicle fleet, highlighting the tech giant's role in defense technology and fleet management. This partnership underscores Salesforce's ...capability to provide advanced solutions for large-scale government projects.

Read on →
 

Oviva - Healthcare - Medium

Salesforce Deepens Commitment to Switzerland with $1 Billion Investment ...

Salesforce announced a $1 billion investment in Switzerland to boost AI transformation. Oviva, a European virtual care provider, uses Salesforce's Agentforce to handle 300,000 monthly customer messag...es autonomously, achieving high efficiency in operational support queries. Salesforce's commitment includes partnerships with Swiss organizations and support for local workforce development.

Read on →

Thames Valley Police and Hampshire & Isle of Wight Constabulary - Government Administration - Very Large

UK

Agentforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary cut cost per interaction by 97%. The AI agent, Bobbi, now handles over 200 nonemergency inquiries daily and resolves ...75% of them without human help. Wait times dropped, and staff can focus on urgent calls. The system detects high-risk cases and routes them to trained operators. Bobbi earned a 4.6 CSAT score and 93% positive feedback.

Read more →

Hamptons Property Services - Real Estate - Small

USA

Salesforce helped Hamptons Property Services replace manual spreadsheets with automated workflows. The company saved hundreds of back-office hours each year. They achieved a 163% increase in revenue ...growth. Annual estimate creation time dropped by 98%. The team now delivers over 30,000 services annually. Automation improved customer response rates and streamlined vendor coordination.

Read more →

SharkNinja - Consumer Electronics - Large

Needham, USA

SharkNinja used Agentforce to help customers shop and get support online. The AI assistant gives instant answers, compares products, and suggests accessories. After launch, SharkNinja saw an 11% conv...ersion rate and a 14% increase in items added to cart. Agentforce handled 280,000 chats in four months and is live in 14 countries. The tool also tracks orders, registers warranties, and helps with returns, making shopping and support easier for customers.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Marketing Cloud Intelligence (formerly Datorama)

What is Marketing Cloud Intelligence (formerly Datorama)?

Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty.

It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.

Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.

What is Marketing Cloud Intelligence (formerly Datorama) used for?

Marketing Cloud Intelligence (formerly Datorama) is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Lead Analytics, Advertisement and Campaign Management .

What are the top features of Marketing Cloud Intelligence (formerly Datorama)?

Dashboard, Personalization and Widgets are some of the top features of Marketing Cloud Intelligence (formerly Datorama).

Who uses Marketing Cloud Intelligence (formerly Datorama)?

Marketing Cloud Intelligence (formerly Datorama) is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Marketing Cloud Intelligence (formerly Datorama) alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Marketing Cloud Intelligence (formerly Datorama).

Where is Marketing Cloud Intelligence (formerly Datorama) located?

Marketing Cloud Intelligence (formerly Datorama) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Marketing Cloud Intelligence (formerly Datorama) for lead analytics and advertisement

Marketing Cloud Intelligence (formerly Datorama) Competitors

Marketing Cloud Intelligence (formerly Datorama) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (52)
Analytics

4.80/5 ★

Read Reviews (334)
Custom Reports

4.60/5 ★

Read Reviews (445)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.87/5 ★

Read Reviews (52)
Analytics

4.80/5 ★

Read Reviews (334)
Custom Reports

4.60/5 ★

Read Reviews (445)

Marketing Cloud Intelligence (formerly Datorama) Integrations

Marketing Cloud Intelligence (formerly Datorama) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.65/5 ★

Read Reviews (222)
Data Export

4.31/5 ★

Read Reviews (124)

Few API Integrations for Marketing Cloud Intelligence (formerly Datorama)

Pastel

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Poplar

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Copper

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Marketing Cloud Intelligence (formerly Datorama)

Overall Risk Meter

Low Medium High

Top Failure Risks for Marketing Cloud Intelligence (formerly Datorama)

Salesforce, Inc. News

Product

Salesforce (CRM) Is Becoming Too Cheap To Ignore

Anthropic launched Claude Tag, an AI assistant feature, into Salesforce's Slack app. This integration allows Claude to join conversations, complete tasks, and work across multiple channels. Claude Tag is available in Beta for Claude Team and Claude Enterprise, powered by Claude Opus 4.8.

Read more →
M&A

Salesforce (CRM) Is Spending Billions To Broaden Its AI Offerings, But ...

Salesforce is acquiring Fin, a customer agent company, for $3.6 billion to enhance its AI offerings. This acquisition aims to broaden Salesforce's capabilities in delivering autonomous agents and improve its position in the AI software market. Fin's AI Agent platform resolves complex customer queries across channels, supporting Salesforce's strategy to provide advanced AI-driven solutions.

Read more →
Product

Salesforce Launches MCP Servers: Integrating AI and Data Analytics into ...

Salesforce has launched MCP Servers, integrating AI and data analytics into Tableau and Slack. This integration enhances Slackbot's capabilities, allowing small businesses to access real-time data insights and collaborate effectively. The integration promotes data-driven decision-making and provides tools like Data 360 for comprehensive business data visualization.

Read more →
Product

Salesforce MCP Servers: AI, Data & Analytics for Tableau & Data 360 in ...

Salesforce has announced the general availability of its MCP servers, which integrate with Slack to enhance data-driven decision-making. The integration allows Slackbot to access Salesforce CRM, Data 360, and Tableau, providing real-time insights and actions within Slack. This development aims to streamline workflows and improve collaboration by bringing data and communication into a single interface.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO