Marketing Cloud Intelligence (formerly Datorama) Overview
Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.
Use Cases
Customers recommend Lead Analytics, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Marketing Cloud Intelligence (formerly Datorama).
Business Priorities
Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Marketing Cloud Intelligence (formerly Datorama).
Marketing Cloud Intelligence (formerly Datorama) Use-Cases and Business Priorities: Customer Satisfaction Data
Marketing Cloud Intelligence (formerly Datorama) works with different mediums / channels such as Social Media.
Marketing Cloud Intelligence (formerly Datorama)'s features include Dashboard, Personalization, Widgets, etc. and Marketing Cloud Intelligence (formerly Datorama) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Marketing Cloud Intelligence (formerly Datorama) analytics capabilities include Analytics, and Custom Reports.
Reviews
"...You can use it to visual salesforce reports and dashes or use it for a completely different business instance like tracking media campaigns...." Peer review by Administrator
Marketing Cloud Intelligence (formerly Datorama), OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Marketing Cloud Intelligence (formerly Datorama)
Top Industries
- Marketing and Advertising
- Internet
- Information Technology and Services
Popular in
- Mid Market
- Small Business
- Enterprise
Marketing Cloud Intelligence (formerly Datorama) is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on Marketing Cloud Intelligence (formerly Datorama) Use Cases
How does Marketing Cloud Intelligence (formerly Datorama) facilitate Lead Analytics?
What benefits does Marketing Cloud Intelligence (formerly Datorama) offer for Advertisement?
What benefits does Marketing Cloud Intelligence (formerly Datorama) offer for Campaign Management?
Why is Marketing Cloud Intelligence (formerly Datorama) the best choice for Engagement Management?
11 buyers and buying teams have used Cuspera to assess how well Marketing Cloud Intelligence (formerly Datorama) solved their Marketing Data Intelligence needs. Cuspera uses 1842 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Case Studies
CASE STUDY Tata Motors
CASE STUDY Prudential
CASE STUDY Panasonic
CASE STUDY Ambuja Neotia
CASE STUDY Zota
CASE STUDY Dr. Reddy’s Laboratories
Frequently Asked Questions(FAQ)
for Marketing Cloud Intelligence (formerly Datorama)
What is Marketing Cloud Intelligence (formerly Datorama)?
Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty.
It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.
Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.
What is Marketing Cloud Intelligence (formerly Datorama) used for?
What are the top features of Marketing Cloud Intelligence (formerly Datorama)?
Who uses Marketing Cloud Intelligence (formerly Datorama)?
What are Marketing Cloud Intelligence (formerly Datorama) alternatives?
Where is Marketing Cloud Intelligence (formerly Datorama) located?
Peers used Marketing Cloud Intelligence (formerly Datorama) for lead analytics and advertisement
Marketing Cloud Intelligence (formerly Datorama) Competitors
Marketing Cloud Intelligence (formerly Datorama) Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (52) |
| Analytics | Read Reviews (334) |
| Custom Reports | Read Reviews (445) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (52) |
| Analytics | Read Reviews (334) |
| Custom Reports | Read Reviews (445) |
Marketing Cloud Intelligence (formerly Datorama) Integrations
Marketing Cloud Intelligence (formerly Datorama) integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Marketing Cloud Intelligence (formerly Datorama)
Software Failure Risk Guidance
?for Marketing Cloud Intelligence (formerly Datorama)
Overall Risk Meter
Top Failure Risks for Marketing Cloud Intelligence (formerly Datorama)
Salesforce, Inc. News
Salesforce announces expanded partnerships with OpenAI - TNGlobal - TechNode Global
Salesforce and OpenAI have expanded their strategic partnership to enhance employee and consumer experiences using Salesforces Agentforce 360 and OpenAI's frontier models, including GPT-5. This collaboration allows integration of Salesforce's platform with ChatGPT, enabling users to query sales records and build visualizations. The partnership aims to transform enterprise workflows by embedding AI capabilities into platforms like Slack and ChatGPT, enhancing data-driven operations and customer interactions.
Salesforce & AWS deepen AI partnership to boost agentic adoption - SecurityBrief Australia
Salesforce and AWS have expanded their partnership to enhance AI adoption for enterprises, focusing on data unification, secure AI agents, and modernizing contact centers. The collaboration includes new integrations like Salesforce's Data 360 with AWS Clean Rooms, and the Agentforce platform on AWS Marketplace. This partnership aims to simplify AI procurement and deployment, driving agentic enterprise transformation.
VC legend Ron Conway quits Salesforce Foundation after Benioff's National Guard comments
Ron Conway, a prominent venture capitalist, resigned from the Salesforce Foundation following controversial comments by Salesforce CEO Marc Benioff. Benioff's remarks supporting National Guard deployment in San Francisco and his alignment with Trump led to Conway's departure. The Salesforce Foundation, focused on youth education and development, has been a significant philanthropic entity under Conway's decade-long board membership.
Introducing eVerse: Enterprise Simulation Environments to Train AI Agents
Salesforce AI Research introduces eVerse, a new enterprise simulation framework designed to train AI agents for enhanced capability and consistency. eVerse uses synthetic data, realistic testing, and reinforcement learning to optimize AI performance in enterprise settings. The framework has shown significant improvements, such as a 69% increase in task success rates, and is being piloted with customers like UCSF Health to improve healthcare billing processes.
Salesforce, Inc. Profile
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO
What benefits does Marketing Cloud Intelligence (formerly Datorama) offer for Social Media Analytics?