Marketing Cloud Intelligence (formerly Datorama) vs. Adstage: Marketing Data Intelligence Solution Comparison 2025

Overview: Marketing Cloud Intelligence (formerly Datorama) and Adstage as Marketing Data Intelligence Category solutions.

Marketing Cloud Intelligence and Adstage both belong to the Marketing Data Intelligence category but cater to different user needs. Marketing Cloud Intelligence excels in lead analytics and AI-powered solutions, making it a solid choice for enterprises seeking to enhance customer relationships and expand their market presence. Adstage, on the other hand, is ideal for businesses focused on advertisement management and digital presence, with strong capabilities in campaign management and social media analytics.

Marketing Cloud Intelligence (formerly Datorama): Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.

Adstage: AdStage empowers marketers with paid social and PPC software, providing tools to analyze, optimize, and report on paid media campaigns. It includes dashboards, conversion tracking, and customizable reports for streamlined campaign management.

Marketing Cloud Intelligence (formerly Datorama) and Adstage: Best Use cases based on the customer satisfaction data

Marketing Cloud Intelligence (formerly Datorama)

Key Capabilities Supported

Marketing Cloud Intelligence facilitates lead analytics and engagement management, fitting well with businesses needing comprehensive marketing solutions. read more →

Adstage focuses on advertisement management and campaign analytics, providing robust tools for digital marketing. read more →

Business Goals

Marketing Cloud Intelligence supports improving ROI and entering new markets, aligning with strategic growth initiatives. read more →

Adstage helps grow digital presence and build brand awareness, perfect for companies focusing on online exposure. read more →

Core Features

Marketing Cloud Intelligence offers AI-powered analytics and custom reports, serving enterprises with diverse data needs. read more →

Adstage highlights custom reporting and data import capabilities, tailored for organizations needing detailed campaign insights. read more →

Vendor Support

Marketing Cloud Intelligence provides 24/7, chat, and email support, catering to large enterprises' operational needs. read more →

Adstage offers 24/7 and chat support, sufficient for many large-scale campaigns and digital marketing teams. read more →

Segments and Industries

Marketing Cloud Intelligence serves enterprises predominantly in marketing and advertising sectors. read more →

Adstage is favored by large enterprises and the marketing and advertising industry, with a strong presence on social media platforms. read more →

Operational Alignment

Marketing Cloud Intelligence is ideal for large-scale operations, integrating easily into existing workflows. read more →

Adstage fits well with organizations seeking to manage complex advertising and social media campaigns efficiently. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

24/7 Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Marketing Cloud Intelligence (formerly Datorama) and Adstage

How can Marketing Cloud Intelligence (formerly Datorama) and Adstage enhance your Advertisement process?

Marketing Cloud Intelligence Formerly Datorama and Adstage both consolidate data from multiple advertising platforms. Marketing Cloud Intelligence Formerly Datorama is a more comprehensive tool used for centralizing data and automating reporting, while Adstage focuses on managing and creating cross-network pay-per-click (PPC) marketing campaigns. Both tools offer features for creating and managing ads and reporting, but Marketing Cloud Intelligence Formerly Datorama has limitations with data sources and charting capabilities.

"...We are connecting from Google AdWords, Analytics, Google Sheets and Bing Ads mostly...." Peer review by Laura H., Marketing and Advertising

"...While I only currently use AdStage Reporting, I'm doing a trial of Automate and will likely purchase it as we scale more LinkedIn Advertising clients...." Peer review by Emily Muhoberac, Chief Operations Officer, Sapper Consulting, LLC

What solutions does Marketing Cloud Intelligence (formerly Datorama) and Adstage provide for Campaign Management?

Marketing Cloud Intelligence Formerly Datorama and Adstage both help manage campaigns. Marketing Cloud Intelligence Formerly Datorama allows for the aggregation of many data files into one system, providing a holistic view of marketing campaign performance. Adstage is a self-serve platform that manages and analyzes campaigns across multiple platforms, including search, social, display, and mobile ad networks. However, Marketing Cloud Intelligence Formerly Datorama has limitations in providing granular reporting for specific campaigns.

"...You can use it to visual salesforce reports and dashes or use it for a completely different business instance like tracking media campaigns...." Peer review by Administrator

"...If you are looking for a platform that allows you to easily manage campaigns across several platforms, AdStage works for you...." Peer review by Kyle F. L, PPC Account Manager, Marketing and Advertising