Marketing Cloud Intelligence (formerly Datorama) vs. Everflow: Marketing Data Intelligence Solution Comparison 2025

Overview: Marketing Cloud Intelligence (formerly Datorama) and Everflow as Marketing Data Intelligence Category solutions.

Marketing Cloud Intelligence and Everflow offer unique strengths in the Marketing Data Intelligence category. Marketing Cloud Intelligence shines with comprehensive analytics and AI capabilities, appealing to enterprises aiming to dive deep into consumer insights. Everflow, with its partner marketing focus, serves industries eager to optimize referral and affiliate engagements. Both offer robust vendor support albeit with more variety in services from Marketing Cloud Intelligence.

Marketing Cloud Intelligence (formerly Datorama): Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.

Everflow: Everflow is a partner marketing platform that helps manage partnerships, track channels, and analyze ROI. Trusted by top companies, it scales affiliates, strategic partnerships, and ad campaigns.

Marketing Cloud Intelligence (formerly Datorama) and Everflow: Best Use cases based on the customer satisfaction data

Marketing Cloud Intelligence (formerly Datorama)

Key Activities Supported

Marketing Cloud Intelligence emphasizes lead analytics and advertisement, crucial for businesses prioritizing campaign success and customer engagement. read more →

Everflow enhances advertisement and partner marketing, supporting enterprises looking to bolster communication and referral management initiatives. read more →

Business Goals Facilitated

Marketing Cloud Intelligence assists in improving ROI and entering new markets, aligning well with enterprises seeking expansive growth and strengthened customer relations. read more →

Everflow focuses on increasing sales and ROI, catering to companies eager to acquire customers and launch new products efficiently. read more →

Core Features

Marketing Cloud Intelligence offers AI-powered insights, robust analytics, and seamless data integration, making it a go-to for large-scale data analysis. read more →

Everflow delivers analytics and custom reporting, designed to support security-conscious users with its focus on compliance and data export. read more →

Vendor Support Preferences

Marketing Cloud Intelligence provides 24/7 support with varied communication options, reflecting its commitment to comprehensive customer service for demanding user environments. read more →

Everflow prioritizes 24/7 support, emphasizing quick problem resolution for enterprises, albeit with fewer communication channels than Marketing Cloud Intelligence. read more →

User Segments and Industries

Marketing Cloud Intelligence is widely used by enterprises in marketing and IT services, reflecting its adaptability to diverse industry needs. read more →

Everflow primarily serves large enterprises and the marketing industry, aligning with businesses focused on entertainment and technology sectors. read more →

Operational Alignment

Marketing Cloud Intelligence integrates smoothly into enterprise workflows with its scalable solutions, catering to complex operational environments. read more →

Everflow fits well in large enterprise operations, designed for those valuing partnership channels and streamlined communication management. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Marketing Cloud Intelligence (formerly Datorama) and Everflow

What benefits does Marketing Cloud Intelligence (formerly Datorama) and Everflow offer for Advertisement?

Marketing Cloud Intelligence Formerly Datorama consolidates data from various marketing and advertising tools into a single system, automating reporting and building data visualization dashboards. Everflow focuses on advertising placement monitoring and management, providing businesses with an overview of all placements and click data. While both tools offer reporting and data aggregation capabilities, Datorama is more comprehensive, encompassing data from various marketing channels, whereas Everflow specializes in advertising placement analysis and fraud detection. Both tools have limitations, Datorama is unable to bring in some data via API, while Everflow’s fraud detection tools are only effective when fraudulent traffic is detected.

"...If you happen to advertise on multiple platform and have a hard time keeping your data process streamlined, datorama is your best shot considering it's the only product in the market that allow you to blend data from display to social to web...." Peer review by Administrator

"...Everflow assists with placement monitoring and management by giving you an overview of all your advertising placements, as well as information on the number of clicks by city, country, date, affiliate, and more...." Peer review from Featured Customers

How efficiently Does Marketing Cloud Intelligence (formerly Datorama) and Everflow manage your Engagement Management?

Marketing Cloud Intelligence Formerly Datorama analyzes and reports on customer engagement across various channels, including email, mobile, and journeys. Everflow tracks engagement events driven by partners and helps understand the value of engagement from each traffic source. Marketing Cloud Intelligence Formerly Datorama offers a more holistic view of customer engagement, while Everflow focuses on tracking engagement within specific marketing campaigns and partnerships.

"...Tableau Desktop & Tableau Public Tableau Desktop is a $1000-1200 product, whereas Tableau Public is free and it is marketed as an end-user interactive business intelligence software to help provide insights hidden in the data (Jones, 2014; Machlis, 2011; Phillipson, 2016; Tableau, n.d.)...." 10 Data Visualization Tools

"...HANDPICKED RELATED CONTENT: 11 of the Best Sprinklr Modern Engagement Alternatives for Killer Social Media Posts 1...." Everflow Review 2020: Is it Worth Investing?