Overview: Marketing Cloud Intelligence (formerly Datorama) and Funnel as Marketing Data Intelligence Category solutions.

Marketing Cloud Intelligence (formerly Datorama) and Funnel cater to various marketing intelligence needs but excel in different areas. Marketing Cloud Intelligence offers strong analytics and data management with a focus on enterprise clients, while Funnel emphasizes advertising and integration, suitable for a dynamic range of businesses. Understanding these distinctions can guide businesses in selecting the right tool for their specific marketing objectives and operational workflows.

Marketing Cloud Intelligence (formerly Datorama): Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.

Funnel: Funnel is the leading marketing data hub, aiming to unlock the true impact of data. Its vision is to elevate data-driven, actionable insights.

Marketing Cloud Intelligence (formerly Datorama) and Funnel: Best Use cases based on the customer satisfaction data

Marketing Cloud Intelligence (formerly Datorama)

Key Capabilities Supported

Marketing Cloud Intelligence supports lead analytics, advertisement, and social media management, fitting well for businesses needing advanced campaign and engagement management. read more →

Funnel focuses on advertisement and campaign management, supplemented by competitive intelligence and social media management to power digital marketing initiatives. read more →

Business Goals

Businesses using Marketing Cloud Intelligence aim to improve ROI, expand into new markets, and grow market share, aligning with strategic goals for enhanced customer relationships and increased sales. read more →

Funnel assists in enhancing ROI and customer acquisition, while also supporting market expansion and digital presence improvement for businesses adapting best practices. read more →

Core Features

Marketing Cloud Intelligence comes equipped with AI-powered custom reports, extensive analytics, and seamless data import/export capabilities, essential for targeted and data-driven operations. read more →

Funnel offers robust analytics, comprehensive data handling, and custom reporting functionalities, along with integration features that support ease of data migration. read more →

Vendor Support

Marketing Cloud Intelligence provides 24/7 support with additional chat and email options, suitable for enterprises needing constant guidance. read more →

Funnel also provides 24/7 support, including chat and email options, catering to businesses that value flexible and constant vendor interaction. read more →

Segments and Industries

Marketing Cloud Intelligence mainly serves the marketing and advertising, internet, and IT services industries, with a strong presence among enterprise-level clients. read more →

Funnel is widely adopted across marketing, IT services, and retail industries, appealing to a broad client base from small to enterprise-level customers. read more →

Operational Alignment

Marketing Cloud Intelligence integrates into users' workflows with a focus on enterprise-scale operations, enhancing analytics-driven marketing strategies. read more →

Funnel adapts well to diverse operational environments, providing tools for managing marketing efforts from social media to retail, emphasizing flexibility and integration. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Marketing Cloud Intelligence (formerly Datorama) and Funnel

How does Marketing Cloud Intelligence (formerly Datorama) and Funnel facilitate Advertisement?

Both Marketing Cloud Intelligence Formerly Datorama and Funnel consolidate marketing and advertising data from multiple platforms. Datorama focuses on providing a unified reporting system, while Funnel emphasizes automated reporting and live dashboards. Marketing Cloud Intelligence Formerly Datorama connects with a wider range of advertising platforms, but Funnel offers a more streamlined process for integrating new platforms. Both tools have limitations in connecting with specific data sources.

"...We are connecting from Google AdWords, Analytics, Google Sheets and Bing Ads mostly...." Peer review by Laura H., Marketing and Advertising

"...I like the fact that you're able to pull together all of your Google Analytics data and integrate it with paid platforms (Adwords, Bing Ads, Facebook, LinkedIn, etc.)..." Peer review by User

How can Marketing Cloud Intelligence (formerly Datorama) and Funnel enhance your Social Media Management process?

Marketing Cloud Intelligence Formerly Datorama and Funnel both offer social media management features, but they differ in their approach. Marketing Cloud Intelligence Formerly Datorama provides a centralized platform for reporting and analytics across all media channels, including social media. Funnel focuses on integrating with Google Analytics, simplifying data upload and creating centralized marketing campaign dashboards. Both tools aim to enhance efficiency and provide deeper insights for social media campaigns.

"...Overall this has provided a great solution for showing analytics and pulling reporting across media we run at our agency...." Peer review by Verified Reviewer, Marketing and Advertising

"...Cost data upload into Google Analytics is now much easierWe centralize all our marketing campaign dashboards into Google Analytics...." Peer review by Amaury Guenant, Computer Software

What makes Marketing Cloud Intelligence (formerly Datorama) and Funnel ideal for Campaign Management?

Marketing Cloud Intelligence Formerly Datorama and Funnel are similar in that they both allow users to track and manage marketing campaigns. They also both offer features that enable users to measure campaign performance and return on investment. However, Marketing Cloud Intelligence Formerly Datorama allows users to create custom dashboards and aggregate data from various sources, while Funnel focuses on centralizing campaign dashboards within Google Analytics. One limitation of Funnel is that it lacks some features, such as ad reporting and campaign-level reporting.

"...Datorama empowers us to scale our offering across strategic partners while allowing our clients to incorporate our verification data into key components of their campaign reporting and optimization...." Peer review by Dave Marquard, VP, Product Management, Integral Ad Science

"...We are yet to come across another platform that offers this, and it is very time efficient when managing campaigns...." Peer review by Tara C, Miss